You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately, many customers walk into dealerships already...
It’s impossible to predict customers' behavior. While we’d like to assume the people who enter our dealerships are on their best behavior and will conduct business civilly, there will be...
Mike Wittenstein, Owner of StoryMiners, a customer experience design agency, joins us in the CBT Automotive studio to talk about the importance of customer experience and how it is directly...
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at...
The auto industry has always been at the forefront of technological advancement. This has never been truer than at the current time. Self-driving cars, smart cities, and connected technologies are...
According to a 2016 Car Buyer Experience Survey, buyers were least satisfied with the long purchasing process. Interactions with the F&I department came in second. On average customers spent three...
Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think of salespeople from decades ago. Today’s...
Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and employees need in order to deliver...
Regardless of what industry you’re in, losing customers is not pleasant as a business owner. It’s even worse if you lose those customers to a rival. In the longer run,...
The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few who follow through, the results can be devastating. While it’s true that many...