Home Authors Posts by Alexia Henson

Alexia Henson

1 POSTS 0 COMMENTS
customers

A Multi-Channel Approach to Target Customers

Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds...
Market-Based Strategiesvideo

Applying Successful Market-Based Strategies For Profitable Returns on New and Used Cars

Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief...
video

Using Technology to Increase Service Sales and Efficiency – Jim Roche, Xtime

CBT's own Jim Fitzpatrick sat down with Jim Roche, Senior Vice President of Marketing and Managed Services for Xtime, a Cox Automotive company, to...
successful people

7 Choices Highly Successful People Make Daily

Some consider success the luck of the draw, subject to fate and the constellation they were born under. However, the truth is that success...
sell better

5 Tips To Sell Better Online

It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and...
staff meetings

Are You Operating your Staff Meetings In A Way That Actually Helps?

Let’s be honest: no one likes meetings. Generally, we find meetings to be unproductive wastes of time, which we put up with because they’re...

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Wasted Dollars in Your Service Lounge

People live at a faster pace nowadays. How time feels to someone is relative to what their priorities are at any moment. On this...

Follow-Up Calls

On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.