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Alexia Henson

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customers

A Multi-Channel Approach to Target Customers

Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds...
Sales Language

It’s Time to Modernize your Dealership Sales Language

It’s kind of nostalgic to listen to car salespeople talk with customers on the phone, either in live calls or when leaving voicemails, and...
listing

Seller Beware: Failures in Facebook Listings

Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring...
video

The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening,...

James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in...

Making the Connection: Four Ways to Align your Goals

Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your...
video

Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive

John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Right Example

On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...

What Sets Your BDC Apart From the Competition?

 On this week's episode of Kain & Co., David Kain talks to Emily Lindau of Johnson Motors & Ford in Wisconsin about what their...