How to Build an Authentic Brand
What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price? Not necessarily. These companies are successful...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
Customer Experience
Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists
Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems and how her company works to...
How to Embrace Industry Change and Adapt to the Needs of Your Customers – Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group
Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership needs to continually fine-tune its approach....
Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car Buyer Journey Survey
When a customer walks into your showroom, what are they looking for? What do they expect as far as their customer experience, and how can you help them find the...
Four Lessons Auto Retail Can Take Away from Other Industries
The automotive industry has evolved in ways we never would have thought possible even a decade ago. From the emergence of autonomous vehicles to the growing popularity of ridesharing, auto...
Five Ways Social Media Can Help You Enhance the Customer Experience
Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for social media platforms, savvy dealership marketers...
The Future of Vehicle Shopping at the Push of a Button – David Long, Retail Automotive Expert
From the risk of U.S. imposed tariffs, to a shortage of service technicians, the retail auto industry is confronting several obstacles. However, May sales were on the upswing, showing positive...
How Dealers Can Avoid the Friction Caused by Penny Perfect Payments – Pete MacInnis, eLend Solutions
Pete MacInnis, Founder, and CEO of eLend Solutions returns to CBT News to discuss more topics on digital retailing and the disconnect that dealers often find with "penny perfect payments".
Pete says...
Teaching Customers About Maintenance in the Information Age
Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service offerings) for many years. Some dealers...
How Angela Krause Family Ford Improved Their Customer Experience and Enhanced Client Communications By Implementing These Technologies – Darin Wade, GM and Dealer Partner
In this segment, CBT's Jim Fitzpatrick sits down with Darin Wade, dealer partner, and GM at Angela Krause Family Ford. The pair discuss consumer buying trends, connecting with customers online,...
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