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AI, with the right information present, can quickly and easily deliver personalized information to both salespeople and customers.

How AI can improve your car dealership’s customer experience strategy

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Artificial intelligence is on the horizon and can be useful to car dealerships in many ways. While the speed and automation of artificial intelligence...
Providing tailored, personalized suggestions based on a user’s browsing history, mobile apps can make customers feel appreciated and understood.

Leveraging mobile apps for improved customer engagement in dealerships

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On any given day in your dealership, a mechanic will grapple with diagnosing a perplexing issue in a customer’s vehicle. A tool that swiftly...
lifetime customers

Four strategies for creating lifetime customers at the dealership

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Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even...
As many buyers begin their vehicle search online, a dealer’s website is the prime place to begin building a seamless customer experience.

From online to in-store: creating a seamless dealership customer experience

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Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles. According to S&P Global Mobility's latest Vehicle Buyer...
To build trust and uphold ethical standards, automotive sales professionals should focus on these three vital elements.

Accelerating trust: How ethics can drive success in auto sales

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The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster...
By strategically building their own service-to-sales pipeline, dealers of all sizes and OEMs can fuel their service drive’s profitability

How to adapt your dealership to navigate the service-to-sales evolution

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The service department has always proven to be a major driver of profitability for dealers of every size. Even so, current market dynamics are increasingly...
On today's Inside Automotive, we're joined by Shep Hyken explores how dealerships can elevate their customer experience using AI

Leveraging AI as an asset in the dealership rather than being...

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Artificial Intelligence is changing how some companies conduct business, especially in customer service. It may already replace roles in some industries, but is that...
Car shopping doesn't have to be stressful. With the right approach, you can help turn it into a fun, engaging, and empowering experience.

How to make car shopping more fun for your customers

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Car shopping should be e­njoyable, not intimidating. As a dealership owne­r, your job goes be­yond simply selling a car. It includes providing helpful advice­...
When it comes to engaging with your customers, every interaction should be considered an opportunity to showcase your brand.

4 ways dealers and automakers can support customers and drive loyalty

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In the past three years, nearly every industry has experienced a dramatic shift in consumer expectations. The auto industry is no exception, with services...
Dave Thomas Ease of purchase

It’s getting easier to buy cars, here’s why — Dave Thomas...

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According to ease of purchase research conducted by CDK Global, 85% of last month's car buyers felt the process was easy, the highest score...