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Synchronous vs. Asynchronous customer communication: is your dealership using both?

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All businesses, including car dealerships, face the challenge of figuring out how exactly to connect with customers in order to meet and exceed sales...
To ensure­ that all customers stay informed, businesse­s must have effective­ communication processes and protocols in place.

Elevating the service experience with proactive communication and real-time updates

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In the world of automotive dealerships, the service experience often represents the most complex and confusing part of the customer journey. From scheduling appointments...
By prioritizing the customer experience, dealers can cultivate a community of brand advocates that generate repeat business and referrals.

Why customer experience is your dealership’s ultimate marketing tool

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In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale,...
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.

4 ways to incorporate QR codes into your dealership marketing strategy

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We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward...
Unlock the secrets of customer retention at your dealership with personalized connections. Elevate customer satisfaction for lasting success.

Mastering customer retention: How to personalize connections at your dealership

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Your sales team is knocking it out of the park! Customers are coming in, and the sales team is meeting them where they are...
Customer service is an area where artificial intelligence is able to take some of the load off your dealership team, but how do you apply it?

AI-powered customer service: elevating dealership experiences

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We are certain you’ve heard many stories about artificial intelligence in the last year. Artificial intelligence can be an effective tool for marketing, writing,...
Managing your existing BDC can be a tall order, but it is worth exploring to find out if you can improve sales and service.

In-house vs external BDC: How and why to make a switch

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For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over...
CDK Global's Jessie Hammonds, recently joined Jim Fitzpatrick at the 2023 Digital Dealer conference to discuss customer experience.

Why tailoring the customer experience is key to dealership success —...

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One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was...
Steven Walker, Senior Product Marketing Manager for CDK Global, recently joined Jim Fitzpatrick on the CBT stage at the 2023 Digital Dealer conference.

How CDK Global is enhancing online to in-store modern retail experiences...

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Earlier this year, CDK Global released its Friction Point Study, which surveyed both shoppers and dealers to determine what points in the car buying...
Generative AI has the potential to revolutionize marketing, streamlining the traditionally labor-intensive and speculative process.

Where does generative AI fit into dealership operations?

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Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of...