Tuesday, November 30, 2021
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Gole

How to improve your car dealership’s online retailing strategy –...

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Despite the industry’s inventory and chip uncertainty, retail automotive has continued to shift and evolve online. Today’s successful dealerships are offering the entire vehicle purchase process through your mobile device. On today’s show, we’re pleased to welcome back Lissette Gole who is the Head of Automotive Retail at Google. Her nearly 20-year career has been […]
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experience

Create an online concierge experience for your customers

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Let’s talk customer experience for a moment. Your customers have access to many dealerships and brands when making their next buying decision. What are...
loyalty programs

How to use loyalty programs effectively

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In selling products, dealerships have an incredible opportunity to acquire new customers and retain existing ones. But, according to Polk, the sad truth is that less than 30% of owners are loyal to a dealership. For a dealership, an average defection rate of 70% should be a great motivator to improve loyalty. And in such […]
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Lewis

Auto retail expert David Lewis on selling more customer pay...

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For over 30 years, David Lewis and Associates has been taking dealership sales and service to the next level. On today’s show, we’re pleased to welcome David Lewis, President, and CEO of David Lewis and Associates, and the host of CBT’s show, Straight Talk, to guide us through selling more customer pay revenue. It boils […]
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Hyken

10 things that can harm your relationships with customers

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I’ll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he discusses 10 loyalty killers that can terminate your relationship with your customers. On today’s show, we’re pleased to welcome back customer service and experience expert, New York Times and Wall Street […]
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experience

Sell on experience vs. brand, to beat inventory shortage

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With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand? You sell your dealership experience and how easy you make it, to buy a vehicle. We know brand loyalty measurements are fleeting. For example, the recent J.D. Power 2021 US Automotive […]
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Bickart

OfferLogix EVP Aaron Bickart on the importance of offering a seamless...

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At the dealership level and more importantly online, consumers want to get to the bottom line and want their payments to be exact. This...
customer

How today’s advisor transparency works wonders

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Openness in the service drive in today’s climate will help ensure your CSI is rock steady and profitability greatly enhanced! Challenges from the post-pandemic operating environment have allowed greater drift from client to advisor relationships, physically and in client perception of the value, they may be receiving from the experience. Some of the underlying factors […]
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marketing used cars

How car dealers can win over new customers and retain...

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, shares his tips for acquiring new customers and retaining them in the […]
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dealer

When dealers and partners match talent and tech, consumer experience...

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Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast, easy, and uniquely satisfying experience that is seamlessly woven into their everyday lives. They also expect the option to shop while on the go or from their couch, with a scroll […]
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