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Andrew Gardner

How to ensure your dealership’s customer experience and buying journey sync...

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As the retail automotive industry shifts to increased online sales, the customer experience is also shifting. So what does this mean for your operation?...
automated

Automated inspection processes can boost trust, service sales, and CX

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Consumers across all industries prefer to interact with a human rather than participate in an automated process, according to a GCS press release.  As...
automotive newscast

CBT Automotive Newscast: September 3, 2020

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Today's Featured Interview: Marc Cannon Reflects on AutoNation's Year Thus Far and What's In Store for the Future In the midst of the pandemic, the...
Marc Cannon

Marc Cannon Reflects on AutoNation’s Year Thus Far and What’s In...

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In the midst of the pandemic, the customer experience in dealerships has experienced various changes and challenges. Marc Cannon, EVP Chief Customer Experience Officer...
loyalty marketing program

Perfecting Your Dealership’s Mobile Website Design and User Experience

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On this week’s episode of Kain & Co., host David Kain is joined by Lyamen Savy, the CEO of a new website company called 321...
Baxter

Baxter Auto Group Drives Business Forward with New Customer Experience

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Baxter Auto Group is raising the bar when it comes to supporting the customer during their car-buying journey. The brand has launched a new...
customer experience

How the Customer Experience is Improved by Women in Automotive

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The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they...
relationship

Studies Show Key to Selling is Relationship over Product

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The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a...
mobile

Enhancing Customer Experience: Is Mobile Service Right for Your Dealership?

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The COVID-19 pandemic has caused dealerships to embrace new operation tactics. In turn, customers have enjoyed an unprecedented level of convenience. Safety concerns resulted...
pandemic

How Shoppers Can Safely Try and Buy During the Pandemic Fight

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The auto industry has been surging toward pre-pandemic sales levels since the economy began reopening in May. The number of coronavirus cases continues to...