About: Kalah Hathcock

Kalah Hathcock

Kalah Hathcock is Velocity Automotive's Executive Vice President, a proven leader in the automotive industry, having excelled alongside the industry’s finest representatives. Kalah has 15 years’ experience stimulating market growth by refining capabilities at ELEAD1ONE and Dealertrack Technologies, working with dealer-clients across the United States. Her direct oversight of these teams and software solutions made her a leading expert in auto retail marketing strategies, fixed operations, used car reconditioning, database mining, and business consultation; all of which she brings to the experts at Velocity Automotive.

Why video marketing is essential for your car dealership

Kalah Hathcock - September 28, 2022

Shooting personalized videos in car dealerships is a lot like working out. We all know we need to do it but saying it and actually doing it are two very...

Sales & Marketing Publishing Partners

The VelocityVideo Wellness Plan – Commit to the Process

Kalah Hathcock - August 23, 2022

In the auto industry, you can compare the discipline of sending personalized video to increase your close percentage to the act of consistently working out to decrease body fat percentage. ...

Publishing Partners Sales & Marketing

Process Deviation – Finding the kinks in your garden hose

Kalah Hathcock - July 27, 2022

The fundamental question: How do we identify and fix bottlenecks in our recon process? Well, it starts with actually measuring the recon process. Google defines Process Deviation as a measure of...

Sales & Marketing Publishing Partners

Cut five days off your recon time with this one process change

Kalah Hathcock - June 24, 2022

Almost all dealerships who have a successful streamlined reconditioning process do some sort of Daily Trade Walk with their sales and service teams. This gives everyone an opportunity to learn...

Sales & Marketing Publishing Partners

Velocity Automotive’s Quick Read: The missing piece to the pricing strategy puzzle

Kalah Hathcock - May 26, 2022

VDP views are widely known and accepted as a key indicator of how well a vehicle is merchandised online and how quickly a vehicle will sell. While good used car...

Sales & Marketing Publishing Partners

Create a pre-owned inventory investment strategy

Kalah Hathcock - April 29, 2022

Used car sales continue to rise month over month, starting with a three percent increase from January to February 2022 in Q1. In contrast, analysts have reported new vehicle sales...

Sales & Marketing Publishing Partners

About: Kalah Hathcock

Kalah Hathcock

Why video marketing is essential for your car dealership

The VelocityVideo Wellness Plan – Commit to the Process

Process Deviation – Finding the kinks in your garden hose

Cut five days off your recon time with this one process change

Velocity Automotive’s Quick Read: The missing piece to the pricing strategy puzzle

Create a pre-owned inventory investment strategy

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