Tag: customer experience
The importance of merchandising during inventory shortages – Nathan Fox, Cox...
Inventory shortages can oftentimes cast a shadow on an otherwise positive customer experience for car buyers. However, leveraging strategic merchandising strategies, and promoting the...
What is the foundation of a truly exceptional customer experience for...
Today on CBT News, anchor Jim Fitzpatrick welcomes back Aaron Bickart, Executive Vice President and General Manager of OfferLogix. OfferLogix focuses on innovative ways...
Four tips for a top-notch virtual F&I sales experience
Many industry experts are predicting that a slow exit from the worst of the COVID-19 pandemic and its effects on dealerships will force many...
The most effective strategies for building customer engagement – Mandi Fang,...
Client engagement is a valuable aspect of dealership operations. It is constantly evolving, making it crucial for car dealers to understand the best modern...
How transparent finance options can improve the online car-buying experience for...
Today on CBT News, host Jim Fitzpatrick is joined by Aaron Bickart, Executive Vice President and General Manager of OfferLogix. Bickart’s company focuses on...
Best-selling author Bob Burg on how car dealers can apply the...
The car-buying experience begins and ends with the customer experience. If customers aren’t satisfied early in the process, they likely won’t move forward with...
Americans hesitant to return to normalcy amid post-COVID apprehensions
A growing sentiment among all Americans is an apprehension to return to normal life after the pandemic. A survey performed on behalf of HealthInsurance.com revealed that a...
Alternative communication from service advisors provides a more convenient customer experience
To the Editor:
As someone whose role it is to bring the family vehicles in for service, I feel Brian hit the nail on the...
5-step guide to modernizing the buyer’s journey
Projections for U.S. light-vehicle sales in the next five years are optimistic, according to research shop Benchmark Co. By 2025, there will be a...
Best practices for engaging today’s car shopper: Automation (Part 2)
In Part 1, we addressed some objections to automation and how to overcome them. Once we overcome objections and fears that naturally come with automation...
