Consumer Focus: Is the Tesla car buying experience really that good?
Tesla has led the market for electric vehicles in the US for many years now. While the company's market dominance will likely decrease as more EV options become available, US...
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
Customer Experience
Report identifies six customer journey challenges the auto industry faces
Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as ownership experience. Some areas like a...
Consumer Focus: New car buyers share what they REALLY think about the buying experience
As the auto industry continues to evolve, car dealers must understand consumer demands and concerns and learn how to best address them. On today’s CBT News Consumer Focus, we caught...
How to build outstanding customer experiences at your auto dealership
Joining us once again on CBT Now is Jennifer Suzuki, President of eDealer Solutions, acclaimed sales trainer, and NADA Dealer Academy guest instructor, to tell us what teams need to...
How often should you mystery shop your car dealership?
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short. If you want your dealership to...
The value lifelong customers bring to your car dealership
Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store.Research shows that a commitment to building lifelong, loyal customers can have overwhelmingly...
Does your car dealership need a mobile app?
A dealership-branded mobile app serves as an excellent retention tool and has been adopted by many stores, large and small. Although it creates value for customers, it’s only beneficial if...
How to improve online reviews for your car dealership
Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews.Â
The last thing any potential car buyer wants...
How (and why) car dealers should prioritize customer communication
You've done it! That prospective car buyer has finally pre-ordered that new vehicle at your dealership. However, there's also a bit of a problem. What do you do to keep...
Are customer surveys actually hurting the overall customer experience? It depends
Car dealers rely heavily on acquiring and improving customer feedback, but could those customer surveys hurt the overall experience? Joining us on CBT Now to discuss the findings from the...
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