TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%


Customer Experience

warranties

Why selling extended warranties is good for customer relations

- November 8, 2022
The average bumper-to-bumper car warranty lasts three years. After this time, customers can choose to extend the car warranty or can go without protection. If the customer goes without protection,...
online sales

Increased online sales adoption could signal the in-person experience needs change

- November 4, 2022
The 2022 Deloitte Global Automotive Consumer Study indicates that concluding a vehicle in-person remains the preferred method for 75% of car buyers. However, more people are attracted to buying their...
Tesla

Consumer Focus: Is the Tesla car buying experience really that good?

- October 27, 2022
Tesla has led the market for electric vehicles in the US for many years now. While the company's market dominance will likely decrease as more EV options become available, US...
customers

Report identifies six customer journey challenges the auto industry faces

- October 20, 2022
Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as ownership experience. Some areas like a...
new car buyers pricing

Consumer Focus: New car buyers share what they REALLY think about the buying experience

- October 19, 2022
As the auto industry continues to evolve, car dealers must understand consumer demands and concerns and learn how to best address them. On today’s CBT News Consumer Focus, we caught...
Jennifer Suzuki customer experiences

How to build outstanding customer experiences at your auto dealership

- October 13, 2022
Joining us once again on CBT Now is Jennifer Suzuki, President of eDealer Solutions, acclaimed sales trainer, and NADA Dealer Academy guest instructor, to tell us what teams need to...
mystery shop

How often should you mystery shop your car dealership?

- October 12, 2022
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short. If you want your dealership to...
customers

The value lifelong customers bring to your car dealership

- October 11, 2022
Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store.Research shows that a commitment to building lifelong, loyal customers can have overwhelmingly...
mobile app

Does your car dealership need a mobile app?

- September 30, 2022
A dealership-branded mobile app serves as an excellent retention tool and has been adopted by many stores, large and small. Although it creates value for customers, it’s only beneficial if...
reviews

How to improve online reviews for your car dealership

- September 28, 2022
Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews.  The last thing any potential car buyer wants...


CBT News
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