Why penny-perfect payments are vital to the car buying experience – Aaron Bickart | EVP at OfferLogix

Are you looking for ways to increase your bottom line? You may want to start by looking at your customer experience and digital retailing solutions. Today on Inside Automotive, we’re pleased to welcome Aaron Bickart, Executive Vice President and General Manager at OfferLogix, who walks us through building seamless customer experiences with penny-perfect payments.

The most significant disconnect between the vehicle, customer, and monthly payment today is the dealership’s online marketing strategy from Bickart’s perspective. Lease and finance calculations are often not consistent between marketing channels. By the time a customer reaches the digital retailing platform, their payment calculation could be totally different from what they expect. OfferLogix works behind the scenes to help B2B partners provide consistent penny-perfect payment calculations throughout the retailing process.

Companies like Amazon have personalized the retailing experience. When customers visit a website to make a purchase, they expect to have all of the pricing information and other details instantly available. At the end of the day, Bickart says, dealers and their partners have to build trust and transparency with penny-perfect payments simply because consumers are demanding it.

OfferLogix’s API is easy for partners to understand and can come up with penny-perfect payments for any given vehicle in milliseconds using data from lenders, OEMs, FICO scores, etc. Then, the consumers can receive lease and finance calculations in real-time.

To learn more about OfferLogix, visit offerlogix.com, or schedule a demo here.

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