Tag: change
Focusing Efforts When Developing Best Practices at Your Dealership
You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to...
The Importance of Modernizing the Reconditioning Process at Your Dealership – Mike Boyd, Cox...
With used cars expected to play a big part in the 2020 auto market, a modern approach to vehicle reconditioning can shave off days...
Auto Industry Leaders Express Support for USMCA and Urge Congress to Approve It
With bated breath, many in the automotive industry have been waiting for the word on the United States-Mexico-Canada Agreement (USMCA) and how it will...
The Benefits of Having a Customer Education Campaign at Your Dealership
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
The Importance of Communicating Digitally With Automotive Consumers
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along...
Don’t Be Like Everyone Else On The Demo Drive
The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
The Steps to Negotiating
On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...
Using the Right Language When Speaking to the Customer
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
Automotive SEO Strategies
On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
