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Why Person Is the 4th P of Automotive Marketing

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People make the difference.  There it is.  Right up front. At Cars, we think that the salespeople and service advisors within our industry are such...
Darren Haygood

Cars.com’s Darren Haygood: How to make sure your top salespeople stand...

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  Imagine the amount of time the car buying process would be reduced to if potential car buyers could choose the best salespeople at your...
newscast

Cars.com’s Darren Haygood: How to make sure your top salespeople stand...

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  On today's CBT Newscast for Monday, January 22nd, 2018: Cars.com's Darren Haygood: How to make sure your top salespeople stand out Imagine the amount of time...
newscast

The impact your store would create if your GM asked this...

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  On today's CBT Newscast for Thursday, January 4th, 2018: The impact your store would create if your GM asked this question In a Twitter post last...
newscast

Current Events and Consumer Car-Shopping Patterns | Your 2018 Marketing Plan:...

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  On today's CBT Newscast for Friday, December 29th, 2017: Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns Joe Gumm visits with Brooke Skinner Ricketts, Chief...
Brooke Skinner Ricketts

Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns

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  Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which...
Alex Vetter

Alex Vetter Discusses Connecting with In-Market Shoppers

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At the 2017 Kain Client’s & Friends Workshop in Lexington, Kentucky, Joe Gumm spoke with CEO and President of Cars.com Alex Vetter to talk...
newscast

Alex Vetter Discusses Connecting with In-Market Shoppers | NADA’s Scarpelli: “A...

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On today's CBT Newscast for Thursday, December 14th, 2017: Alex Vetter Discusses Connecting with In-Market Shoppers At the 2017 Kain Client’s & Friends Workshop in Lexington,...
cars.com

Whatever Happened to Promotion?

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Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer...
attribution

Brian Archey: Why attribution is so hard

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Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so...