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newscast

The impact your store would create if your GM asked this...

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  On today's CBT Newscast for Thursday, January 4th, 2018: The impact your store would create if your GM asked this question In a Twitter post last...
Brooke Skinner Ricketts

Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns

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  Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing the site’s real-time behavioral data to determine how consumer car-shopping patterns are affected by current events, pop culture news, and other events in 2017 […]
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newscast

Current Events and Consumer Car-Shopping Patterns | Your 2018 Marketing Plan:...

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  On today's CBT Newscast for Friday, December 29th, 2017: Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns Joe Gumm visits with Brooke Skinner Ricketts, Chief...
Alex Vetter

Alex Vetter Discusses Connecting with In-Market Shoppers

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At the 2017 Kain Client’s & Friends Workshop in Lexington, Kentucky, Joe Gumm spoke with CEO and President of Cars.com Alex Vetter to talk about all of the great people that attended the workshop from vendors to dealers, who came out to learn from each other. Dealers continue to wrestle with how mobile is changing […]
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newscast

Alex Vetter Discusses Connecting with In-Market Shoppers | NADA’s Scarpelli: “A...

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On today's CBT Newscast for Thursday, December 14th, 2017: Alex Vetter Discusses Connecting with In-Market Shoppers At the 2017 Kain Client’s & Friends Workshop in Lexington,...
cars.com

Whatever Happened to Promotion?

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Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last P would be “Promotion,” however the inclusion of “Person,” and the remaining 4 Ps still addresses the significance of advancement for dealers and their staff. […]
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attribution

Brian Archey: Why attribution is so hard

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Attribution is a trending topic, but some people want to know why attribution is so hard. It’s a simple question with a not so simple answer. While at the Automotive Analytics and Attribution Summit, CBT’s Joe Gumm asked Brian Archey, Senior Director of Data Strategy with Cars.com, what his thoughts were surrounding attribution.
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newscast

Brian Archey: Why attribution is so hard | Bob Lutz: Tesla’s...

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On today's CBT Newscast for Monday, November 27th, 2017: Brian Archey: Why attribution is so hard Attribution is a trending topic, but some people want to...
Newscast

Brooke Skinner Ricketts: How the digital age has changed the Four...

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On today's CBT Newscast for Monday, November 20th, 2017: How the digital age has changed the Four P’s of marketing When it comes to marketing, industries...
marketing

Brooke Skinner Ricketts: How the digital age has changed the 4...

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When it comes to marketing, industries have aligned themselves with the “Four P’s”: Product, Price, Promotion, and Place, otherwise referred to as the “marketing mix.” For auto retail, Brooke Skinner Ricketts, Chief Marketing Officer with Cars.com, says a slight change in the Four P’s benefits dealerships and their impact on customers.
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