Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
cars.com
Brian Archey: Why attribution is so hard | Bob Lutz: Tesla’s “going out of business. Will never get to 2019.” | Owners of these 3 types of vehicles are misunderstood
On today's CBT Newscast for Monday, November 27th, 2017:
Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to know why attribution is so hard....
Brooke Skinner Ricketts: How the digital age has changed the 4 P’s of marketing
When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing mix." For auto retail, Brooke Skinner...
Brooke Skinner Ricketts: How the digital age has changed the Four P’s of marketing | Lawmakers Warn Trump Against Changing Auto Provisions in NAFTA | Shoppers Contacting Car Dealers Want Answers
On today's CBT Newscast for Monday, November 20th, 2017:
How the digital age has changed the Four P’s of marketing
When it comes to marketing, industries have aligned themselves with the "Four...
Alex Vetter: Tech that helps customers get to know salespeople
Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on...
Alex Vetter: Tech that helps customers get to know salespeople | AutoNation to service Waymo self-driving vehicles | WardsAuto: Five CRM Mistakes Dealerships Should Avoid
On today's CBT Newscast for Tuesday, November 7th, 2017:
Alex Vetter: Tech that helps customers get to know salespeople
Today, customers will research your dealership for hours and hours online, making sure...
Welcome to the New 4Ps of Automotive Marketing
Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk on the lot. Their experiences on...
Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales | Overlooked Sales in the Service Department | Earning Respect and Reputation: Great Lakes Auto Group
On today's CBT Newscast for Tuesday, September 26th, 2017:
Tony Zolla: How a face-to-face profile rating system improves sales
Imagine if consumers could take the concept of Fantasy Football and use it...
Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales
Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com,...
Delivering Great Content is Key No Matter What Device Consumers Use: J.D. Power Website Evaluation Study
On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall Desktop Website Satisfaction and Kelley Blue...
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