Monday, January 18, 2021
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Dealerinspire

What Is Next for Dealer Inspire? – Joe Chura Provides...

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CBT News welcomes back Joe Chura, President of Dealer Inspire, as he provides insight on whats next for Dealer Inspire. We learn more about their new merge with a well-renowned company in the automotive retail industry and what new products and features they are eager to reveal at the NADA Show. Within the last thirty […]
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Galpin Motors

Road To NADA: The Success of Galpin – The Worlds Largest...

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CBT Automotive Network begins its fifth Road To NADA! We teamed with Cars.com and have loaded a bus with our news crew to connect with...
marketing

Is Your Digital Marketing Plan Reaching its Full Potential?

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The NADA Show 2018 is quickly approaching and companies cannot wait to introduce what they have been working on over the last year to the automotive dealership and retail communities. Brooke Skinner Ricketts, Chief Marketing Officer at Cars.com, shares with us how using the 4P’s of marketing creates more opportunity and they want you to […]
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newscast

Is Your Digital Marketing Plan Reaching its Full Potential? | Mary...

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  On today's CBT Newscast for Tuesday, March 13th, 2018: Is Your Digital Marketing Plan Reaching its Full Potential? The NADA Show 2018 is quickly approaching and...
social media

Three Ways to Step Up Your Social Media Game in...

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Just weeks into 2018, the social media landscape was rocked by major news from Facebook that the world’s largest social network is downgrading organic content from brands. As Facebook announced, its algorithm is making posts from users’ friends and family more prominent in users’ news feeds, and content from brands less prominent. The news was […]
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How Should You Be Sharing Content On Your Dealership’s Social...

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Sarah Epstein, Director of Social Media at Cars.com gives insight to what content you should be sharing on your dealership’s social media accounts and how to customize each post specifically for different channels. Social media platforms are very opportunistic for dealerships. When built and managed correctly, it can increase your visibility and sales. Recently Facebook stated […]
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newscast

How You Should Be Sharing Content On Your Dealership’s Social Media...

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On today's CBT Newscast for Friday, March 9th, 2018: How Should You Be Sharing Content On Your Dealership's Social Media Accounts? Sarah Epstein, Director of Social...
automotive marketing

Why Person Is the 4th P of Automotive Marketing

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People make the difference.  There it is.  Right up front. At Cars, we think that the salespeople and service advisors within our industry are such an important asset, we believe they’ve supplanted promotion to become the new fourth “P” in the 4Ps of Automotive Marketing™ – Product, Price, Place and Person.  Let’s look at a […]
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Darren Haygood

Cars.com’s Darren Haygood: How to make sure your top salespeople...

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  Imagine the amount of time the car buying process would be reduced to if potential car buyers could choose the best salespeople at your dealership. Not only would it reduce time, but according to Darren Haygood, Senior VP of Commercial Strategy with Cars.com, having a tool or solution like that would ultimately be an […]
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newscast

Cars.com’s Darren Haygood: How to make sure your top salespeople stand...

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  On today's CBT Newscast for Monday, January 22nd, 2018: Cars.com's Darren Haygood: How to make sure your top salespeople stand out Imagine the amount of time...