Top Stories
New U.S. trade proposal would raise vehicle content requirements, reshape North American supply chains. Read More
UAW strike begins at major GM supplier after contract talks fail. Read More
Mercedes-Benz dealers face uncertainty as Congress weighs ownership restrictions. Read More
Stellantis partners with Wayve on self-driving tech. Read More
Featured Interviews
automotiveMastermind adapts marketing tools for FTC compliance changes
The CBT News Auto Leadership Summit is just weeks away, and one of the conversations at the event will center around advertising compliance and pricing transparency in today’s retail environment. Joining us on today’s Inside Automotive episode is one of our panelists, Aaron Baldwin, CEO of automotiveMastermind, who says his company is taking direct action to help dealers comply with the tightening Federal Trade Commission (FTC) regulations on advertising and pricing transparency through a single solution. Watch the full segment here.
Dealers must act on GEO now as AI shifts car-buying behavior
Artificial intelligence is changing the way people shop for their next vehicle and that’s having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting the rules of automotive search, and many dealerships are not ready. On this episode of Inside Automotive, we’re joined by four automotive marketing experts to break down what GEO means for dealers and what they should be doing now. Our panel includes April Simmons, Corporate Internet and Marketing Director at Horne Auto Group; Kevin Frye, Head Coach of Marketing at Jeff Wyler Automotive Family; Brooke Furniss, Founder of BZ Consultants Group; and Cody Tomczyk, Senior Vice President at Force Marketing. Watch the full segment here.
5 key things killing your service advisor training (and how to fix them)
Service departments continue to invest heavily in advisor training, yet many dealerships still fail to see lasting gains in CSI, sales performance, retention, and customer experience. Joining us on today’s episode of Service Drive is Lee Harkins, President and CEO of M5 Management Services, to discuss five key reasons service advisor training often fails and what dealers can do about it. Watch the full segment here.
