Sarah Epstein

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Director of Social Media at Cars.com
social media

Three Ways to Step Up Your Social Media Game in 2018

Just weeks into 2018, the social media landscape was rocked by major news from Facebook that the world’s largest social network is downgrading organic content from brands. As Facebook announced, its algorithm is making posts from users’ friends and family…
trucks

Electric trucks expected to dominate in next decade

New market research now predicts that the electric truck market will experience exponential growth by the year 2030. P&S Intelligence forecasts that the U.S. electric truck industry will boom on a compound annual growth rate (CAGR) of 51.6%. At that…

NADA chooses Mike Stanton, an NADA insider, to replace retiring CEO Peter Welch

The National Automobile Association is promoting from within, as it names COO Mike Stanton as the organization’s next President and CEO. Stanton is set to succeed Peter Welch, who has been the association’s leader since his appointment by the NADA…
unemployment

Conflicting views on US auto recovery as unemployment up, sales up

The Associated Press posted Thursday that the number of unemployment benefit applicants rose by 898,000 last week. That’s the highest number reported in the past two months, and it’s a step backward in the effort to regain the 22 million…
video

How the customer experience is different in a COVID-19 world

Let’s face it, the way we do business has changed dramatically. No longer are you meeting face-to-face with consumers and trying to convince them to purchase, or even test drive a vehicle. Contactless service has become the norm. But now…
online

Online consumer engagement showing indications of industry rebound

Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used car shopping is where the greatest interest growth has occurred.…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…