Tag: cars.com

On today's CBT Newscast for Tuesday, November 7th, 2017: Alex Vetter: Tech that helps customers get to know salespeople Today, customers will research your dealership for...

Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on their mobile device to conduct that search, but what about the research available for your salespeople? How can customers really get to know who they’re […]

Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk...

On today's CBT Newscast for Tuesday, September 26th, 2017: Tony Zolla: How a face-to-face profile rating system improves sales Imagine if consumers could take the concept...

Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com, they can, with what they’re calling “Salesperson Connect.” Profiles of your top salespeople have a rating system, rankings, and reviews and consumers even get to […]

On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall Desktop Website Satisfaction and Kelley Blue Book Highest in Overall Mobile Website Satisfaction. Each automotive third-party website has its own individual strengths and weaknesses when delivering content across device platforms. The […]

  Today, Cory sits down with Brian Archey from Cars.com to discuss metrics you should be tracking, how customer behavior is changing and cracking the code on attribution.

Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding dealers where and when they want to find them. This is significant for many reasons. As a dealer, it means there is a need to […]

CBT News - July 29, 2016 On today's show 5 Ways to inspire creativity David Kain on Workshop Training Does your marketing connect with your...