Why Person Is the 4th P of Automotive Marketing
People make the difference. There it is. Right up front.
At Cars, we think that the salespeople and service advisors within our industry are such an important asset, we believe they’ve...
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
cars.com
Cars.com’s Darren Haygood: How to make sure your top salespeople stand out
Imagine the amount of time the car buying process would be reduced to if potential car buyers could choose the best salespeople at your dealership. Not only would it reduce...
Cars.com’s Darren Haygood: How to make sure your top salespeople stand out | Trump administration expected to lower MPG rules | Customers want price that doesn’t change in the car buying process
On today's CBT Newscast for Monday, January 22nd, 2018:
Cars.com's Darren Haygood: How to make sure your top salespeople stand out
Imagine the amount of time the car buying process would be...
The impact your store would create if your GM asked this question | How Ford is making the car buying process better for women | Connecting Consumers to Your Salespeople Before They Arrive
On today's CBT Newscast for Thursday, January 4th, 2018:
The impact your store would create if your GM asked this question
In a Twitter post last week to his 17 million followers,...
Current Events and Consumer Car-Shopping Patterns | Your 2018 Marketing Plan: What to Focus On | Actions Service Advisors Take to Compound Customer Satisfaction and Profitability
On today's CBT Newscast for Friday, December 29th, 2017:
Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss...
Brooke Skinner Ricketts: Current Events and Consumer Car-Shopping Patterns
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing...
Alex Vetter Discusses Connecting with In-Market Shoppers
At the 2017 Kain Client’s & Friends Workshop in Lexington, Kentucky, Joe Gumm spoke with CEO and President of Cars.com Alex Vetter to talk about all of the great people...
Alex Vetter Discusses Connecting with In-Market Shoppers | NADA’s Scarpelli: “A great robust market for dealers” | A Christmas dealership promotion that benefits everyone
On today's CBT Newscast for Thursday, December 14th, 2017:
Alex Vetter Discusses Connecting with In-Market Shoppers
At the 2017 Kain Client’s & Friends Workshop in Lexington, Kentucky, Joe Gumm spoke with CEO...
Whatever Happened to Promotion?
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
Brian Archey: Why attribution is so hard
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
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