Tag: cars.com

Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so...

On today's CBT Newscast for Monday, November 27th, 2017: Brian Archey: Why attribution is so hard Attribution is a trending topic, but some people want to...

When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing...

On today's CBT Newscast for Monday, November 20th, 2017: How the digital age has changed the Four P’s of marketing When it comes to marketing, industries...

Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same...

On today's CBT Newscast for Tuesday, November 7th, 2017: Alex Vetter: Tech that helps customers get to know salespeople Today, customers will research your dealership for...

Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk...

On today's CBT Newscast for Tuesday, September 26th, 2017: Tony Zolla: How a face-to-face profile rating system improves sales Imagine if consumers could take the concept...

Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony...

On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall...