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Alex Vetter: Tech that helps customers get to know salespeople |...

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On today's CBT Newscast for Tuesday, November 7th, 2017: Alex Vetter: Tech that helps customers get to know salespeople Today, customers will research your dealership for...
customers

Alex Vetter: Tech that helps customers get to know salespeople

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Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on their mobile device to conduct that search, but what about the research available for your salespeople? How can customers really get to know who they’re […]
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Welcome to the New 4Ps of Automotive Marketing

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Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk...
newscast

Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales...

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On today's CBT Newscast for Tuesday, September 26th, 2017: Tony Zolla: How a face-to-face profile rating system improves sales Imagine if consumers could take the concept...
consumers

Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales

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Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com, they can, with what they’re calling “Salesperson Connect.” Profiles of your top salespeople have a rating system, rankings, and reviews and consumers even get to […]
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J.D. Power

Delivering Great Content is Key No Matter What Device Consumers Use:...

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On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall Desktop Website Satisfaction and Kelley Blue Book Highest in Overall Mobile Website Satisfaction. Each automotive third-party website has its own individual strengths and weaknesses when delivering content across device platforms. The […]
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attribution

Why attribution is growing more important

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  Today, Cory sits down with Brian Archey from Cars.com to discuss metrics you should be tracking, how customer behavior is changing and cracking the code on attribution.
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website mobile-friendly

Is your dealer website mobile-friendly?

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Car shoppers are interacting with dealerships on mobile. It doesn’t matter if it’s via an app or a mobile browser on their smartphones or even a tablet, consumers are finding dealers where and when they want to find them. This is significant for many reasons. As a dealer, it means there is a need to […]
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inspire creativity

CBT News – July 29, 2016

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CBT News - July 29, 2016 On today's show 5 Ways to inspire creativity David Kain on Workshop Training Does your marketing connect with your...