Cassie Hitchcock

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scarcity marketing

Scarcity Marketing Gets Smarter

Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit. Retailers have relied on scarcity marketing for decades to attract customers, whether a dealership promotes a sale for a limited…
Jordan Belfort

‘Wolf of Wall Street’ Jordan Belfort tells auto dealers what to focus on in...

Welcome to part two of our conversation with world-renowned sales trainer, Jordan Belfort. After gaining major notoriety with his memoir The Wolf Of Wall Street, and subsequent film adaptation starring academy award-winning Leonardo DiCaprio, everyone is familiar with Belfort's story. Nowadays,…
Vroom

The challenge is on for franchised dealers as Vroom, Carvana stock ratings upgraded

On Tuesday, Goldman Sachs upgraded online auto retailers Vroom Inc and Carvana Co from ‘Hold’ to ‘Buy’ status and raised the price targets for both companies. After a challenging past two quarters for the auto industry as a whole, analysts at Goldman Sachs expect…
Tom Dart

ADAA president Tom Dart discusses current industry conditions for Alabama dealers

Hurricane Sally recently made landfall in Alabama, but despite this setback, the auto industry remains strong. Today we’re talking to Tom Dart, president of the Automobile Dealers Association of Alabama. In this segment, Dart and anchor Jim Fitzpatrick first discuss…

Electric vehicles make big waves in this week’s automotive tech headlines

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

What the auto retail industry has gotten right and wrong about...

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. When we talk about the issue of diversity, a lot of times, based on the marketplace, people tend to think about diversity as it relates to color.…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…