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Cassie Hitchcock

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scarcity marketing

Scarcity Marketing Gets Smarter

Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit. Retailers have relied on scarcity...
career paths

Keeping Talent Is Key To Success

Keeping Talent Is Key To SuccessFor many years, dealership fixed operations departments have fought to attract and retain qualified talent. I don’t have to...
personal

Why Automotive Needs to Get More Personal

The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested...
digital retailing

Promises and Pitfalls of Migrating Financing Online

You’ve heard the pitches. And it’s true that the technology is impressive. Yet, when digital retailing vendors attempt to sell to dealerships what they...
Mike Jacksonvideo

Mike Jackson Stepping Down as AutoNation CEO

The automotive world received a jolt today as AutoNation CEO Mike Jackson announced his decision to step aside after nearly 20 years with the...
CRM

Five Reasons Why CRM Systems are Vital for Your Dealership

Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team?...

Be a Problem Solver

   Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...

5 Ways To Improve F&I Profits

Today, Becky talks about building a relationship with your sales staff, the proper "meet and greet" and more.

Accountability: Achieving More Clarity by Giving More Feedback

On this week’s episode of Hard Truths with Dave Anderson, Dave continues his conversation about accountability, particularly about clarity. Once you have clarity as a manager,...