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Cassie Hitchcock

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scarcity marketing

Scarcity Marketing Gets Smarter

Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit. Retailers have relied on scarcity...
MILLENNIALvideo

Navigating The Millennial Workforce – Jeff Butler

In order for a company to stay competitive, they need a fresh approach to compensation that reflects new values, attitudes, and lifestyles. That can...
Succession Planvideo

Does Your Succession Plan Reflect Your Long-term Vision? – Richard J. Bryan

Joining the CBT Automotive Network today is keynote speaker and author, Richard J. Bryan, who reminds us that planning for the unexpected by creating a...
Steven Stauningvideo

Using Customer Experience to Shied Your Dealership from Disruption

When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart...
personalize

Four Ways to Personalize Your Marketing to Increase Sales at Your Dealership

Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions...
Mark Wahlberg

Transformers Actor Mark Wahlberg Now A Chevy Dealer

With their substantial disposable income, it's not surprising that celebrities sometimes indulge in some pretty high-end, out-there purchases. In 2003 Mike Tyson bought a...

Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...