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Jake Wittler

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Jacob Wittler is senior manager, product marketing, at Cars.com. He draws upon more than 10 years of marketing and sales experience to develop and execute marketing programs that support Cars.com’s local dealer advertising solutions. Jake’s career includes developing and managing marketing and sales campaigns that encompass a broad range of marketing and digital media channels including video, display, and social. He began his career in the newspaper industry before joining Cars.com as an inside sales manager in 2010. Since then, he has managed roles including sales strategy, field marketing, and product testing before assuming his current role in product marketing. Jake is a graduate of the University of Kansas, where he earned a bachelor’s degree in strategic communications and political science. Connect with Jacob on LinkedIn (https://www.linkedin.com/in/jacobwittler/).
Facebook Marketplace

Why Facebook Marketplace Matters to Dealerships

Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page....
cox automotivevideo

Dealers Share Outlook on Car Ownership Trends in Cox Automotive Mobility Study: A Dealer’s...

Alternative vehicle ownership is becoming increasingly popular among consumers and here to help us navigate through this constantly evolving industry is Rachelle Petusky, research...
F&I officevideo

WardsAuto’s Steve Finlay on Today’s F&I Process

In recent years, new technology has been re-defining the F&I office. How are you adapting to these changes in your dealership? In today’s segment,...
Joe Verde

Veteran’s Day Has a Special Meaning For Trainer Joe Verde

While most readers associate Joe Verde with his dynamic training classes on sales and sales management, you probably don’t know that he grew up...

Breaking the F&I Stereotype – Simple Steps, Powerful Results

For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...
air filters

The Profit in Cabin Air Filters

In a time when the media often speaks about air pollution and the health benefits of clean air, it is hard to believe that...

Kerrigan Report: Lithia Motors Sees Gains in October

Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss October’s  Kerrigan Index and the marketplace’s reaction. The Kerrigan Index™ is composed of the seven publicly...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

How to Be More Proactive in Sales

On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes...

The Problem with High Turnover Rates

  On today's episode of Straight Talk, David Lewis talks about the problem with high turnover rates in the car business and how it can...