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Jake Wittler

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Jacob Wittler is senior manager, product marketing, at Cars.com. He draws upon more than 10 years of marketing and sales experience to develop and execute marketing programs that support Cars.com’s local dealer advertising solutions. Jake’s career includes developing and managing marketing and sales campaigns that encompass a broad range of marketing and digital media channels including video, display, and social. He began his career in the newspaper industry before joining Cars.com as an inside sales manager in 2010. Since then, he has managed roles including sales strategy, field marketing, and product testing before assuming his current role in product marketing. Jake is a graduate of the University of Kansas, where he earned a bachelor’s degree in strategic communications and political science. Connect with Jacob on LinkedIn (https://www.linkedin.com/in/jacobwittler/).
Facebook Marketplace

Why Facebook Marketplace Matters to Dealerships

Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page....
partnership

“Partnership” is the New Automotive Industry Buzzword

When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers...
social media

Why Organic Social Media Is Losing Its Power?

Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any...
South Africa

What Does South Africa’s Production and Development Program Mean for the US?

The Automotive Production and Development Program (APDP) in South Africa (SA) has undergone some recent changes. The program requires motor companies to increase the...
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
chatbots

How This Feature is Changing The Automotive Experience

Just when you got used to social media, things are changing up again. While it’s not time to close out your Facebook account or...

Slowing Down in the Service Process

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how slowing down in the beginning of the...

Accountability and What It Is Worth to Your Business

Your culture, what’s that worth? Team morale, momentum, your brand, the customer experience, the team member experience, your own credibility as a leader. You...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

Setting and Achieving Goals

 Mark gives his best tips on setting and achieving goals and the best methods to get what you need from your sales team.