Home Authors Posts by Iris Kelley

Iris Kelley

Director, B2B Marketing Cars.com
future of your dealership

7 Ways to Future-Proof Your Dealership

Has the slow-down arrived? According to CNBC, a number of dealerships are reporting softer sales in recent weeks, creating speculation that auto retailers face tough...

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...

Why Building Diversity in Your Leadership Rolls is Important

Diversity in the workplace can be a contentious word. Many interpret the directive to mean that a variety of external likenesses need to be...

Making Connections in F&I – Sell Yourself Before Selling Product

F&I is the department with the highest profit margin within a dealership and yet consistently seems to rank as the most negative part of...
car buying trendsvideo

Market Predictions and New Car Buying Trends for 2019 – Bill Wittenmyer

It’s crucial for dealers to start the new year off on the right foot, and that begins with being mindful of market predictions and...

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...