Tag: cars.com
Hyundai CCO Dana White on leadership and mentoring more women in automotive
As the former assistant to the Secretary of Defense for Public Affairs, Dana W. White has worked with various leadership teams throughout her career. Earlier this year, she was named as chief communications officer at Hyundai North America and most…
Moving marketing to an increasingly online environment
Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global industry leaders have had to adjust their strategies to unveil…
Auto industry recovering well amidst retail slump
Most industries have taken a devastating hit because of the coronavirus pandemic, with some recovering at a faster pace than others. The auto industry was greatly impacted according to a July McKinsey report, which noted that car sales had tanked worldwide…
MB dealer Gregory Baranco says ‘manufacturers need to step up’ their diversity efforts
While there are over 18,000 dealers in the country, only 265 dealerships are owned by African Americans. The lack of black representation and the growth of diversity in automotive has hindered the industry generation after generation. Today, we’re joined by…
Electric vehicles make big waves in this week’s automotive tech headlines
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
What the auto retail industry has gotten right and wrong about...
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. When we talk about the issue of diversity, a lot of times, based on the marketplace, people tend to think about diversity as it relates to color.…
Modifying your dealership’s sales approach through COVID-19
Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…
Auto ventures capitalize on stock market strength to push through acquisitions...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
