Monday, January 18, 2021
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Facebook Marketplace

Why Facebook Marketplace Matters to Dealerships

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Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page....
scarcity marketing

Scarcity Marketing Gets Smarter

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Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit. Retailers have relied on scarcity...
Diversity

Why the Automotive Industry Needs Diversity

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Diversity continues to be a hot-button topic across many industries including automotive. You don’t have to look very far to find insights addressing this important...

Increasing Your Dealership’s Lead Conversions and Human Connections – Tony...

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Cars.com recently launched a new A.I. powered technology called Hot Car. To learn more, CBT News is joined by Tony Zolla, Chief Product Officer at Cars.com. He shares on how the company has been investing heavily in artificial intelligence with goals to both enhance consumer experience and provide dramatically improved insights for dealers to help […]
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newscast

Increasing Your Dealership’s Lead Conversions and Human Connections | Nissan Drops...

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Today on CBT News - Tuesday, May 15th, 2018: Increasing Your Dealerships Lead Conversions and Human Connections - Tony Zolla, Cars.com Cars.com recently launched a new...
Social

Attracting Your Customers Through Instagram and Facebook Using Cars Social

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On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT Automotive Network to tell us how they are bringing your dealership’s inventory to where your shopping audience is through their new ad product Cars Social. […]
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newscast

Attracting Your Customers Through Instagram and Facebook | Tesla Planning to...

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On today's CBT Newscast for Friday, May 4th, 2018: Attracting Your Customers Through Instagram and Facebook - Car Social, Cars.com On average we spend an hour...
communicate

Better Ways to Communicate with Customers

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On today’s episode of Progressive Retail, Cory interviews Joe Oliveri, Senior Director of Product for Cars.com at the Cars.com booth at NADA. They discuss different ways to communicate with customers as well as the launch of Cars Social, a new product that can target Cars.com shoppers on Facebook.
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top-tier services

Road to NADA: Findlay Toyota- How They Maintain Top-Tier Services

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It is the final day of what has been an amazing trip where we’ve been connecting on the Road to NADA with Cars.com. Throughout...
NADA

Road to NADA: How Henderson Hyundai Puts People First

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On day two of our Road to NADA, we continue the conversation about different topics and trends in automotive retail, many of which, will...