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Strengthen car shopper confidence with transparent penny-perfect payments

The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
remote-first shopping

The impact of remote-first shopping options and how they can be...

Of all car shoppers in the market, only 6% say their next vehicle purchase will be fully online and 17% are inclined to a...

Why calculating rebates and incentives differently can increase car dealer profitability

2021 was a robust and profitable year for many dealers and OEMs despite the industry’s shortages. But as automakers continue to scale back on...

U.S. car preferences remain conservative and traditional, according to Deloitte study

Americans prefer to keep their transportation options more traditional than most other countries. That’s what the 2022 Global Automotive Consumer Study by Deloitte discovered,...
loyalty marketing program

How to communicate with customers while working with less inventory

On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working...

Market Scan’s Rusty West on how car dealers can differentiate themselves...

It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...

How to close the sale with an ‘undecided’ woman car shopper

A recent study by Kelley Blue Book revealed one in five men knows the exact vehicle he wants, while women are twice as likely...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
live chat

Why You Need a Live Chat Feature on Your Dealership’s Website

If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the...
car shopping

Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study

Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they...