Thursday, June 30, 2022
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Strengthen car shopper confidence with transparent penny-perfect payments

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The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
remote-first shopping

The impact of remote-first shopping options and how they can be...

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Of all car shoppers in the market, only 6% say their next vehicle purchase will be fully online and 17% are inclined to a partially remote shopping experience, according to Deloitte data. It’s a growing trend, though, and particularly for shoppers looking for an alternatively fueled vehicle. Coming out of the COVID-19 pandemic, some car […]
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Why calculating rebates and incentives differently can increase car dealer profitability

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2021 was a robust and profitable year for many dealers and OEMs despite the industry’s shortages. But as automakers continue to scale back on...
car

U.S. car preferences remain conservative and traditional, according to Deloitte study

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Americans prefer to keep their transportation options more traditional than most other countries. That’s what the 2022 Global Automotive Consumer Study by Deloitte discovered, identifying several key areas where the auto industry is struggling to gain traction in the U.S. Rather than embracing new tech, Americans tend to remain skeptical and prefer the purchase and […]
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loyalty marketing program

How to communicate with customers while working with less inventory

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working with less inventory you have on the ground. In today’s age, Kain says they’re seeing a lot of guests that are shopping near and far looking for the right vehicle they […]
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dealers

Market Scan’s Rusty West on how car dealers can differentiate themselves...

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It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...
woman

How to close the sale with an ‘undecided’ woman car shopper

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A recent study by Kelley Blue Book revealed one in five men knows the exact vehicle he wants, while women are twice as likely to be undecided about what vehicle they desire. Additionally, 58% of men are confident in the car-buying arena, versus 38% of women. As a result, women take longer to make a […]
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social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

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Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the internet and our use of it evolves, creating and managing a […]
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live chat

Why You Need a Live Chat Feature on Your Dealership’s Website

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If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen and can seem irritating when you’re still high in the sales funnel. But for today’s consumer, website live chat is a tool that can serve […]
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car shopping

Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study

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Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they want, and haggling with a (sometimes overly-eager) salesperson is not something most people would enjoy doing on their days off. Cox Automotive’s 2019 “Car Buyer Journey” publication supports this, finding that […]
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