Monday, January 17, 2022
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Why calculating rebates and incentives differently can increase car dealer profitability

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2021 was a robust and profitable year for many dealers and OEMs despite the industry’s shortages. But as automakers continue to scale back on...
car

U.S. car preferences remain conservative and traditional, according to Deloitte...

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Americans prefer to keep their transportation options more traditional than most other countries. That’s what the 2022 Global Automotive Consumer Study by Deloitte discovered, identifying several key areas where the auto industry is struggling to gain traction in the U.S. Rather than embracing new tech, Americans tend to remain skeptical and prefer the purchase and […]
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loyalty marketing program

How to communicate with customers while working with less inventory

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working with less inventory you have on the ground. In today’s age, Kain says they’re seeing a lot of guests that are shopping near and far looking for the right vehicle they […]
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dealers

Market Scan’s Rusty West on how car dealers can differentiate themselves...

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It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...
woman

How to close the sale with an ‘undecided’ woman car...

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A recent study by Kelley Blue Book revealed one in five men knows the exact vehicle he wants, while women are twice as likely to be undecided about what vehicle they desire. Additionally, 58% of men are confident in the car-buying arena, versus 38% of women. As a result, women take longer to make a […]
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social media

5 Top-Notch Social Media Strategies and Management Tools for Your...

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Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the internet and our use of it evolves, creating and managing a […]
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live chat

Why You Need a Live Chat Feature on Your Dealership’s...

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If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen and can seem irritating when you’re still high in the sales funnel. But for today’s consumer, website live chat is a tool that can serve […]
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car shopping

Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study

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Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they want, and haggling with a (sometimes overly-eager) salesperson is not something most people would enjoy doing on their days off. Cox Automotive’s 2019 “Car Buyer Journey” publication supports this, finding that […]
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shopping

The Evolution of On-Lot Shopping – Larry Dorfman

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  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of an in-store experience. The fact of the matter is that a buyer probably knows more about the car they want than your most seasoned employee. CBT News had a one […]
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David Kain

How Transaction Time Can Help Make or Break A Purchase...

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What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to abide by? According to David Kain, No, but there are some sweet spots you want to keep in mind and he explains what to look for to Jim Fitzpatrick on CBT […]
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