Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the price, did the quality of the...
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many...
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are a number of factors that come...
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it time and again - if your...
Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand...
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are a number of factors that come...
It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on how dealers prepare for them in...
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...
Cars have always been at the forefront of innovation, but lately they’ve really taken off. It seems like every company is racing to cram the most hardware and software into...