In a year when dealers have been looking forward to trying to put the worst of the pandemic behind them, now there is a new crisis, and one that many...
Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or group of buyers. You would buy...
As part of the American Rescue Plan Act, stimulus checks are being issued to eligible recipients by the Treasury Department and Bureau of the Fiscal Service. A new round of...
On the latest episode of Mind Your Own Business, host and automotive sales training expert and founder of Sellchology Jonathan Dawson discusses the real lifetime value of customers. All customers...
Women consumers are responsible for 65% of new vehicle purchases and service work done at dealerships, and they are a growing segment of car buyers. As shown by the data,...
How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of a company's market value is directly...
According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these sales decreases may be the norm...
The auto industry has been surging toward pre-pandemic sales levels since the economy began reopening in May. The number of coronavirus cases continues to climb, though, with some states tightening...
There may be a swing in optimism among car buyers even in the midst of the COVID-19 pandemic. At least, that seems to be the indication from consumers participating in...
When Congress returns on July 20th, Mitch McConnell expects that a new COVID-19 stimulus package will be on the agenda. The Senate Majority Leader made the comments regarding a rescue...