Many career salespeople stay in the car business because they like helping people. It’s a great feeling, to help people make a major purchase by showing empathy, professionalism and by...
Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers. As a result, many industry marketing...
No matter where you fall on the charged political spectrum these days, one thing is for certain – the new tax law signed by President Trump last month will have...
New car year-to-date sales figures slacked 2.2 percent in 2017, brought down by decreases from FCA, General Motors, Ford Motor Company, and Toyota Motor Corporation. Despite the minor flux experienced,...
In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in a brand is authenticity. In the...
A Gap in Technology Proficiency
Dealers play a pivotal role in how car buyers utilize advanced technologies within their vehicles. Consumers live in a digitized world full of smartphones, tablets, and...
The future seems bright for self-driving cars. A few years ago, the public was wondering if vehicles fueled by electricity were even possible. Now, the trend has turned to autonomous...
2017’s auto sales have been a wild card compared to the previous two years. 2015 and 2016 ended on high notes with over 17 million units sold. Ultimately, 2016 became...
Twenty years ago a F&I manager was one of the most respected and sometimes feared person at the dealership. They could make or break your deal often within a few...
The current automotive retail experience is a fragmented one. With so much change happening in the marketplace, dealers are constantly looking to the horizon, rethinking how vehicles are retailed and...