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new car sales vehicle sales

December’s U.S. vehicle sales brings a complex end to 2022

December's U.S. retail vehicle sales results are a mixed bag. It signifies an end to 2022 that came with fluctuations experienced throughout the year....
essential sales skills auto sales

4 essential sales skills for serving today’s vehicle buyers

Auto sales is nothing like it used to be. The days of pushing for appointments and controlling information are long gone. Today’s customers are...
November, November's sales

Demand slows in November as plunging vehicle affordability impacts the market

While October brought strong performance and demand, things might be slightly cooling off for November. While the forecasts still show a strong showing for...

VinFast discloses the first steps toward its public offering in the...

VinFast, a Vietnamese EV manufacturer, is going public in America. Despite being new to the United States, VinFast is not your standard startup. VinFast,...

Recap: Elon Musk takes control of Twitter

Update 11/28/22: Since Tesla CEO Elon Musk officially acquired social media platform Twitter, 50% of the platform's top 100 advertisers appear to have stopped their ad efforts on the...
customer experiences

How-to Guide: Driving exceptional dealership customer experiences

As an automotive dealership, you know that customer service is essential. But you might not know just how important it is to deliver exceptional...
athlete marketing NIL

Is athlete marketing through NIL worth it for auto dealers?

The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able...
Automotive Diversity Scorecard

GM, Toyota earn top marks in annual Automotive Diversity Scorecard

General Motors and Toyota came out on top in Rainbow PUSH/Citizenship Education Fund (CEF) Automotive Project’s annual Automotive Diversity Scorecard, which allows automotive manufacturers...

5 nuts and bolts of successful dealership marketing campaigns

For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made...

FTC returns $9.8 million to Napleton Automotive Group customers impacted by...

In April of this year, the Federal Trade Commission (FTC) and the State of Illinois filed a complaint against Napleton, a sizable multi-state auto dealer...