TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Wholesale used car prices are beginning to go down. Here’s how dealers should adjust their inventory – Jasen Rice, Lotpop

- July 23, 2021
In recent months, there has been a surge in demand for used vehicles, but how long will the used car market continue to boom? Here to discuss this topic further...
video
Sales & Marketing

The top 3 video marketing metrics car dealers should follow

- July 23, 2021
In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting those walk-around videos of your latest...
Sales & Marketing

GM says a third electric pickup truck is coming

- July 21, 2021
The GMC HUMMER is being rebirthed as an iconic pickup truck that’s completely electric. Chevrolet has announced an all-electric Silverado. And on July 19th, General Motors has indicated that a...
Sales & Marketing

Where the auto industry is, and where it needs to go – Bob Lanham, Facebook

- July 20, 2021
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among the speakers was Facebook’s Head of...
fixed operations
Sales & Marketing

How car dealers can increase revenue by shifting their focus to fixed operations – Tom Heizer, SVP at GSM

- July 15, 2021
There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have been great, as inventories continue to...
payment
Sales & Marketing

Why your car dealership should consider modernizing customer payment platforms – Joe Tautges & Fred Fordin, CDK Global

- July 14, 2021
As originally reported here on CBT News, CDK Global recently announced a new payment platform for car dealerships. On today’s show, we’re pleased to welcome Joe Tautges, Chief Operating Officer...
geofencing
Sales & Marketing

The value that geofencing marketing can bring to car dealers

- July 14, 2021
Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a...
electric vehicles
Sales & Marketing

How car dealers should be discussing the costs of electric vehicles

- July 13, 2021
People have a variety of reasons as to why they want to switch from a gas vehicle to an electric vehicle. Top reasons include fuel cost savings, reducing your carbon...
Pasch
Sales & Marketing

Brian Pasch addresses the digital marketing challenges car dealers are facing today

- July 8, 2021
How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies, also the host of CBT’s monthly...
content
Sales & Marketing

How to build valuable, digital content for your car-buying audience

- July 8, 2021
Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new model release info or details about...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
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Daymond John on building lasting customer trust - CBT News
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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Courtesy Automotive Group adds two Tucson dealerships
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Bill would force federal audit of automakers' ties to China
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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