TSLA400.840-9.15%
GM72.365-0.735%
F13.1250.095%
RIVN12.875-0.475%
CYD50.200-0.24%
HMC25.3450.135%
TM186.260-1.11%
CVNA62.210-3.81%
PAG159.285-0.465%
LAD258.485-6.405%
AN179.645-2.295%
GPI311.270-5.91%
ABG179.3903.11%
SAH74.5000.44%
TSLA400.840-9.15%
GM72.365-0.735%
F13.1250.095%
RIVN12.875-0.475%
CYD50.200-0.24%
HMC25.3450.135%
TM186.260-1.11%
CVNA62.210-3.81%
PAG159.285-0.465%
LAD258.485-6.405%
AN179.645-2.295%
GPI311.270-5.91%
ABG179.3903.11%
SAH74.5000.44%
TSLA400.840-9.15%
GM72.365-0.735%
F13.1250.095%
RIVN12.875-0.475%
CYD50.200-0.24%
HMC25.3450.135%
TM186.260-1.11%
CVNA62.210-3.81%
PAG159.285-0.465%
LAD258.485-6.405%
AN179.645-2.295%
GPI311.270-5.91%
ABG179.3903.11%
SAH74.5000.44%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

automotive advertising
Sales & Marketing

Melissa Z. Clark discusses her new role as CEO of Sokal and trends in automotive advertising

- June 28, 2021
Melissa Z. Clark has officially been announced as the new Chief Executive Officer of Sokal, one of the largest automotive advertising agencies in the country. This announcement comes after Mark...
window sticker
Sales & Marketing

Monetizing build data in the OEM window sticker during the appraisal process & when faced with vehicle price objections

- June 28, 2021
With the cost of used vehicles steadily rising, it is more important than ever to have accurate VIN-decoded information during the appraisal process. Accessing build data in the OEM Window...
car dealers
Sales & Marketing

How to thrive in a digitally accelerated landscape

- June 28, 2021
Welcome to another edition of Dealer Advantage. In this segment, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive, hosts a conversation with Linda Crossman of Byers Auto Group, about exploring...
David Lewis
Sales & Marketing

Auto retail expert David Lewis discusses how car dealers can increase customer pay revenue

- June 28, 2021
On today's show, we're pleased to welcome David Lewis, President, and CEO of David Lewis and Associates, and the host of Straight Talk right here on CBT News. Lewis begins...
Sales & Marketing

Hyundai’s Santa Cruz launch showcases the appeal of compact trucks

- June 28, 2021
On June 22, 2021, Hyundai Motor Manufacturing Alabama announced the launch of the brand-new 2022 Santa Cruz. It’s being labeled as a Sport Adventure Vehicle, making it completely different from...
time
Sales & Marketing

7 ways to stop managing your time and start maximizing it

- June 25, 2021
Have you ever felt like there wasn’t enough time in a day? Of course, we all have! What if we maximized every minute of our day versus trying to manage it?...
customer engagement
Sales & Marketing

Four ways to improve customer engagement at your car dealership

- June 23, 2021
If there’s one thing that dealers have learned in the past 17 months, it’s how to be adaptable. Aside from a select few instances, the business of selling cars was...
truck
Sales & Marketing

EVs are up and coming, but what about electric trucks?

- June 23, 2021
With the help of the 2020 Great American Truck Survey, it became clear that truck owners are in love with their pickups. In fact, 25% of the owners have named...
Fisker
Sales & Marketing

Fisker and Magna International finalize manufacturing agreement 

- June 22, 2021
Fisker Inc. and Magna International Inc. have signed an agreement that has been in the works since last year. The companies plan on starting their collaboration with the production of...
multicultural marketing
Sales & Marketing

Six tips for mastering multicultural marketing at your dealership

- June 21, 2021
Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational cohort in the history of the...


Latest Articles

TrueCar, CBT News both work to get ahead of FTC pricing policy updates
Latest Articles 05/19/26

TrueCar, CBT News both work to get ahead of FTC pricing policy updates

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls
Latest Articles 05/19/26

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls

S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure
Latest Articles 05/19/26

S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share
Latest Articles 05/19/26

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share

House bill targeting EV and PHEV owners sparks environmental backlash
Latest Articles 05/19/26

House bill targeting EV and PHEV owners sparks environmental backlash

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery
Latest Articles 05/19/26

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery

Nissan says dealer-focused strategy
Latest Articles 05/19/26

Nissan says dealer-focused strategy boosted retail market share

Rising gas prices push shoppers toward hybrids and used vehicles
Latest Articles 05/19/26

Rising gas prices push shoppers toward hybrids and used vehicles

Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
Latest Articles 05/19/26

How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows

Inside Auto Gallery Chevy engineered turnaround strategy
Latest Articles 05/19/26

Inside Auto Gallery Chevy’s engineered turnaround strategy


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.