TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

sales presentation
Sales & Marketing

How salespeople can deliver engaging value-based sales presentations to online car shoppers, every time

- August 16, 2021
Whether you’re talking with a customer on the phone, in a virtual meeting, or on the showroom floor – it’s imperative that car salespeople deliver incredibly engaging sales presentations. They...
customer
Sales & Marketing

3 ways to market your parts department

- August 16, 2021
If you're CVS, Walmart or Costco, people stop by for random things anytime you're open. And the traffic is high. But, as a dealership parts department, no one is stopping...
automotiveMastermind
Sales & Marketing

automotiveMastermind’s Matt Leone on the best ways car dealers can scale their businesses

- August 11, 2021
Scaling a business whether it be two car dealerships or twenty, is a large undertaking, and it can easily become overwhelming. On today’s show, we welcome automotiveMastermind’s Chief Operating Officer,...
marketing
Sales & Marketing

Maximizing dealership marketing ROI for the long-term

- August 11, 2021
While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing dealership marketing ROI is...
Sales & Marketing

Dealers are raving about this latest digital retailing tool developed by Velocity Automotive Solutions

- August 10, 2021
On today’s show, we’re pleased to welcome back the team from Velocity Automotive Solutions, Gage Hathcock, Vice President of Dealer Relations, Kalah McCoy, Executive Vice President, and Hugh Hathcock, Owner....
ecommerce
Sales & Marketing

Why eCommerce is here to stay post-pandemic

- August 10, 2021
In 2020 dealers across the country were forced to massively adapt the way they serve their customers. With the rise in safety measures, lockdowns, and broken links in supply chains...
Manheim Used Vehicle Value Index
Sales & Marketing

What the latest Manheim Used Vehicle Value Index reveals about the used car market – Jonathan Smoke of Cox Automotive

- August 6, 2021
On today’s show, we’re pleased to welcome Jonathan Smoke, Chief Economist for Cox Automotive. He discusses the Manheim Used Vehicle Value Index and the used-vehicle market. The Manheim index tracks...
customer
Sales & Marketing

Five tips to improve customer retention in the service drive

- August 6, 2021
We all know that locating new customers is more expensive than keeping the ones you have. Studies say it can be five times more costly to pick up a new customer...
Twitter
Sales & Marketing

How car dealers can increase their brand awareness and engage with customers on Twitter – Guy Schueller, Industry Director for Autos

- August 5, 2021
If a topic is trending, it’s most likely being discussed on Twitter. As more sales move online, the social networking site has become a key tool for retail automotive. So...
car wash
Sales & Marketing

3 Ideas for using the car wash as an income generator in your dealership

- August 5, 2021
With less than 29% of consumers washing their vehicles at home, your dealership can gain a lot of profit by focusing on a car wash. In fact, a professional car...


Latest Articles

Building stronger dealership teams through trust and accountability
Latest Articles 11/05/26

Building stronger dealership teams through trust and accountability

What GM’s hybrid shift can and can’t do for its market position
Latest Articles 11/05/26

What GM’s hybrid shift can and can’t do for its market position

Stellantis names new chief operating officer for North America
Latest Articles 11/05/26

Stellantis names new chief operating officer for North America

Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence
Latest Articles 11/05/26

Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence

Ford's October sales slip as Escape and Corsair end, F-series sales rise 8.2%
Latest Articles 11/05/26

Ford F-Series and SUV sales rise in October but overall sales dip

Toyota raises annual earnings forecast as operating profit climbs 34%
Latest Articles 11/05/26

Toyota raises annual earnings forecast as operating profit climbs 34%

October new-vehicle sales remain on pace to meet 2026 forecast
Latest Articles 11/05/26

October new-vehicle sales remain on pace to meet 2026 forecast

Canada says US midterms won’t change its trade stance
Latest Articles 11/05/26

Canada says U.S. midterms won’t change its trade stance

How dealerships can become less dependent on market conditions
Latest Articles 11/05/26

How dealerships can become less dependent on market conditions

Why service leaders must teach ELR to their teams
Latest Articles 11/05/26

Why service leaders must teach ELR to their teams


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