Auto sales forge ahead in May despite inventory shortages
April was one of the best months in automotive retail historically, and May was expected to be similar. However, the seasonally adjusted annual rate (SAAR) reversed course by a fair...
TSLA403.322-6.668%
GM72.600-0.5%
F13.2050.175%
RIVN12.925-0.425%
CYD50.8200.38%
HMC25.4050.195%
TM186.650-0.72001%
CVNA63.785-2.235%
PAG159.7600.01%
LAD260.130-4.76%
AN180.750-1.19%
GPI312.303-4.8775%
ABG180.2804%
SAH74.8200.76%
TSLA403.322-6.668%
GM72.600-0.5%
F13.2050.175%
RIVN12.925-0.425%
CYD50.8200.38%
HMC25.4050.195%
TM186.650-0.72001%
CVNA63.785-2.235%
PAG159.7600.01%
LAD260.130-4.76%
AN180.750-1.19%
GPI312.303-4.8775%
ABG180.2804%
SAH74.8200.76%
TSLA403.322-6.668%
GM72.600-0.5%
F13.2050.175%
RIVN12.925-0.425%
CYD50.8200.38%
HMC25.4050.195%
TM186.650-0.72001%
CVNA63.785-2.235%
PAG159.7600.01%
LAD260.130-4.76%
AN180.750-1.19%
GPI312.303-4.8775%
ABG180.2804%
SAH74.8200.76%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How one-price selling led Walser Auto Group to 20 years of success
Today on CBT News, host Jim Fitzpatrick is joined by Andrew Walser, CEO of Walser Automotive Group. Walser joins the show to reflect on the first quarter of 2021, discuss...
Sales funnel strategies for today’s auto buyer
Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or group of buyers. You would buy...
Ford’s Andrew Ashman discusses the value of revamping the CPO buying journey
Today on CBT News, Andrew Ashman joins the show to discuss the importance of the used-vehicle market. Ashman serves as the U.S. Used Vehicle Manager of Ford Motor Company. During...
Did the pandemic shorten the path to a more transactional dealership website?
Covid-19 hit like a shock wave in March 2020, shutting down dealerships, impelling them to adopt digital retailing (DR) as a low-touch transaction alternative to the legacy, showroom-based car buying...
Why customer communication is key for car dealers during tight vehicle supply and flexible consumer demand
Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for their next car, it presents an...
TrueCar forecasts 36% sales increase for May
Even though supply chain issues and parts shortages continue to plague the automotive industry, sales seem to be doing quite well. TrueCar has released its May 2021 forecast, which projected...
How Apple’s latest update could impact your auto marketing
If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone.
Since Apple’s latest iOS 14 update officially rolled out in April 2021, many auto marketers are...
Memorial Day weekend sales forecasted to be hot with a bubble on trade-in prices
In most years, Memorial Day weekend kicks off the busiest selling season for car dealers, barring a worldwide pandemic of course. As Americans are returning to a relatively normal existence...
Beyond the Lead: Executing a complete retail strategy
Welcome to this latest edition of Dealer Forward, an ongoing video series that focuses on the solutions and strategies car dealers are using to overcome various challenges in the industry....
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