TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Making the most out of your marketing strategy in today’s climate

- August 30, 2021
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased to welcome back Bob Lanham, Facebook’s...
Sales & Marketing

Selling peace of mind: capitalizing on customer attitudes toward theft and recovery systems

- August 17, 2021
Every year in the United States, hundreds of thousands of vehicles are stolen. In 2020, the totals jumped by more than 9% over 2019 to 873,080 thefts – about 2,400...
sales presentation
Sales & Marketing

How salespeople can deliver engaging value-based sales presentations to online car shoppers, every time

- August 16, 2021
Whether you’re talking with a customer on the phone, in a virtual meeting, or on the showroom floor – it’s imperative that car salespeople deliver incredibly engaging sales presentations. They...
customer
Sales & Marketing

3 ways to market your parts department

- August 16, 2021
If you're CVS, Walmart or Costco, people stop by for random things anytime you're open. And the traffic is high. But, as a dealership parts department, no one is stopping...
automotiveMastermind
Sales & Marketing

automotiveMastermind’s Matt Leone on the best ways car dealers can scale their businesses

- August 11, 2021
Scaling a business whether it be two car dealerships or twenty, is a large undertaking, and it can easily become overwhelming. On today’s show, we welcome automotiveMastermind’s Chief Operating Officer,...
marketing
Sales & Marketing

Maximizing dealership marketing ROI for the long-term

- August 11, 2021
While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing dealership marketing ROI is...
Sales & Marketing

Dealers are raving about this latest digital retailing tool developed by Velocity Automotive Solutions

- August 10, 2021
On today’s show, we’re pleased to welcome back the team from Velocity Automotive Solutions, Gage Hathcock, Vice President of Dealer Relations, Kalah McCoy, Executive Vice President, and Hugh Hathcock, Owner....
ecommerce
Sales & Marketing

Why eCommerce is here to stay post-pandemic

- August 10, 2021
In 2020 dealers across the country were forced to massively adapt the way they serve their customers. With the rise in safety measures, lockdowns, and broken links in supply chains...
Manheim Used Vehicle Value Index
Sales & Marketing

What the latest Manheim Used Vehicle Value Index reveals about the used car market – Jonathan Smoke of Cox Automotive

- August 6, 2021
On today’s show, we’re pleased to welcome Jonathan Smoke, Chief Economist for Cox Automotive. He discusses the Manheim Used Vehicle Value Index and the used-vehicle market. The Manheim index tracks...
customer
Sales & Marketing

Five tips to improve customer retention in the service drive

- August 6, 2021
We all know that locating new customers is more expensive than keeping the ones you have. Studies say it can be five times more costly to pick up a new customer...


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CBT News
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