TSLA396.630-13.36%
GM72.350-0.75%
F13.1700.14%
RIVN12.825-0.525%
CYD50.340-0.1%
HMC25.2800.07%
TM185.770-1.6%
CVNA62.650-3.37%
PAG160.5500.8%
LAD260.260-4.63%
AN180.910-1.03%
GPI314.080-3.1%
ABG180.3204.04%
SAH75.0701.01%
TSLA396.630-13.36%
GM72.350-0.75%
F13.1700.14%
RIVN12.825-0.525%
CYD50.340-0.1%
HMC25.2800.07%
TM185.770-1.6%
CVNA62.650-3.37%
PAG160.5500.8%
LAD260.260-4.63%
AN180.910-1.03%
GPI314.080-3.1%
ABG180.3204.04%
SAH75.0701.01%
TSLA396.630-13.36%
GM72.350-0.75%
F13.1700.14%
RIVN12.825-0.525%
CYD50.340-0.1%
HMC25.2800.07%
TM185.770-1.6%
CVNA62.650-3.37%
PAG160.5500.8%
LAD260.260-4.63%
AN180.910-1.03%
GPI314.080-3.1%
ABG180.3204.04%
SAH75.0701.01%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

fixed ops marketing
Sales & Marketing

Why new vehicle inventory shortages don’t have to prevent you from gaining new customers

- July 28, 2021
Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us today to discuss how connected marketing...
influencer marketing
Sales & Marketing

How influencer marketing can benefit your car dealership

- July 28, 2021
It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be wrong. Dealerships and manufacturers have sold...
Cox Automotive
Sales & Marketing

Cox Automotive and Penske jointly develop automated vehicle retailing platform for online car buying

- July 26, 2021
Penske Automotive Group and Cox Automotive have debuted an industry-first automated digital retailing platform for vehicle sales. Joining us today to discuss this development, is Marianne Johnson, Chief Product Officer...
Sales & Marketing

Wholesale used car prices are beginning to go down. Here’s how dealers should adjust their inventory – Jasen Rice, Lotpop

- July 23, 2021
In recent months, there has been a surge in demand for used vehicles, but how long will the used car market continue to boom? Here to discuss this topic further...
video
Sales & Marketing

The top 3 video marketing metrics car dealers should follow

- July 23, 2021
In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting those walk-around videos of your latest...
Sales & Marketing

GM says a third electric pickup truck is coming

- July 21, 2021
The GMC HUMMER is being rebirthed as an iconic pickup truck that’s completely electric. Chevrolet has announced an all-electric Silverado. And on July 19th, General Motors has indicated that a...
Sales & Marketing

Where the auto industry is, and where it needs to go – Bob Lanham, Facebook

- July 20, 2021
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among the speakers was Facebook’s Head of...
fixed operations
Sales & Marketing

How car dealers can increase revenue by shifting their focus to fixed operations – Tom Heizer, SVP at GSM

- July 15, 2021
There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have been great, as inventories continue to...
payment
Sales & Marketing

Why your car dealership should consider modernizing customer payment platforms – Joe Tautges & Fred Fordin, CDK Global

- July 14, 2021
As originally reported here on CBT News, CDK Global recently announced a new payment platform for car dealerships. On today’s show, we’re pleased to welcome Joe Tautges, Chief Operating Officer...
geofencing
Sales & Marketing

The value that geofencing marketing can bring to car dealers

- July 14, 2021
Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a...


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