How car dealers should be discussing the costs of electric vehicles
People have a variety of reasons as to why they want to switch from a gas vehicle to an electric vehicle. Top reasons include fuel cost savings, reducing your carbon...
TSLA400.695-9.295%
GM72.345-0.755%
F13.1300.0999%
RIVN12.875-0.475%
CYD50.200-0.24%
HMC25.3400.13%
TM186.260-1.11%
CVNA62.200-3.82%
PAG159.285-0.465%
LAD258.480-6.41%
AN179.645-2.295%
GPI311.270-5.91%
ABG179.3203.04%
SAH74.5000.44%
TSLA400.695-9.295%
GM72.345-0.755%
F13.1300.0999%
RIVN12.875-0.475%
CYD50.200-0.24%
HMC25.3400.13%
TM186.260-1.11%
CVNA62.200-3.82%
PAG159.285-0.465%
LAD258.480-6.41%
AN179.645-2.295%
GPI311.270-5.91%
ABG179.3203.04%
SAH74.5000.44%
TSLA400.695-9.295%
GM72.345-0.755%
F13.1300.0999%
RIVN12.875-0.475%
CYD50.200-0.24%
HMC25.3400.13%
TM186.260-1.11%
CVNA62.200-3.82%
PAG159.285-0.465%
LAD258.480-6.41%
AN179.645-2.295%
GPI311.270-5.91%
ABG179.3203.04%
SAH74.5000.44%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Brian Pasch addresses the digital marketing challenges car dealers are facing today
How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies, also the host of CBT’s monthly...
How to build valuable, digital content for your car-buying audience
Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new model release info or details about...
Cox Automotive’s Randy Kobat shares the best practices and acquisition methods for used vehicles
How can car dealerships best maintain profit in today’s environment with low new car inventory and high demand for used vehicles? Randy Kobat, Vice President of Operations for Inventory Management...
Are you using online tools effectively? It might be time for a self-audit
According to Insider Intelligence, it’s predicted that consumer retail spending that results from website chat widgets will be as much as $142 billion, fifty times more than it was in...
What is the most important measurement in business that leaders should consistently monitor? – Shep Hyken, NY Times best-selling author
Loyal and repeat customers are ideal for business owners to acquire, but not all businesses have a clear strategy to bring customers back. To discuss this further, we recently spoke...
Tips to keep your car dealership’s digital storefront updated
Is your dealership's digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all the heavy lifting and other areas...
Average transaction price for used cars hits an all-time high
For the first time, the quarterly used Average Transaction Price (ATP) has reached $25,410 in the US, according to Edmunds data. It’s no surprise to anyone in the auto retail...
Is your dealership missing out on opportunities for digital used car leasing?
DRIVRZ Financial has partnered with Roadster to enhance used car leasing with a payment calculator and online application tools. On today’s show, we’re pleased to welcome Jon Lamb, CEO of...
Rivian’s Camp Kitchen gets a demo from CEO RJ Scaringe – is it the gear customers want?
On June 26, a YouTube video by Volter Media circulated with Rivian CEO RJ Scaringe behind the camera. The three-minute clip goes through the Rivian R1T’s Camp Kitchen that has...
Latest Articles
