TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

used vehicles
Sales & Marketing

Cox Automotive’s Randy Kobat shares the best practices and acquisition methods for used vehicles

- July 7, 2021
How can car dealerships best maintain profit in today’s environment with low new car inventory and high demand for used vehicles? Randy Kobat, Vice President of Operations for Inventory Management...
chat
Sales & Marketing

Are you using online tools effectively? It might be time for a self-audit

- July 7, 2021
According to Insider Intelligence, it’s predicted that consumer retail spending that results from website chat widgets will be as much as $142 billion, fifty times more than it was in...
Sales & Marketing

What is the most important measurement in business that leaders should consistently monitor? – Shep Hyken, NY Times best-selling author

- July 6, 2021
Loyal and repeat customers are ideal for business owners to acquire, but not all businesses have a clear strategy to bring customers back. To discuss this further, we recently spoke...
digital storefront
Sales & Marketing

Tips to keep your car dealership’s digital storefront updated

- July 6, 2021
Is your dealership's digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all the heavy lifting and other areas...
Sales & Marketing

Average transaction price for used cars hits an all-time high

- July 2, 2021
For the first time, the quarterly used Average Transaction Price (ATP) has reached $25,410 in the US, according to Edmunds data. It’s no surprise to anyone in the auto retail...
car leasing
Sales & Marketing

Is your dealership missing out on opportunities for digital used car leasing?

- July 1, 2021
DRIVRZ Financial has partnered with Roadster to enhance used car leasing with a payment calculator and online application tools. On today’s show, we’re pleased to welcome Jon Lamb, CEO of...
Rivian
Sales & Marketing

Rivian’s Camp Kitchen gets a demo from CEO RJ Scaringe – is it the gear customers want?

- June 29, 2021
On June 26, a YouTube video by Volter Media circulated with Rivian CEO RJ Scaringe behind the camera. The three-minute clip goes through the Rivian R1T’s Camp Kitchen that has...
automotive advertising
Sales & Marketing

Melissa Z. Clark discusses her new role as CEO of Sokal and trends in automotive advertising

- June 28, 2021
Melissa Z. Clark has officially been announced as the new Chief Executive Officer of Sokal, one of the largest automotive advertising agencies in the country. This announcement comes after Mark...
window sticker
Sales & Marketing

Monetizing build data in the OEM window sticker during the appraisal process & when faced with vehicle price objections

- June 28, 2021
With the cost of used vehicles steadily rising, it is more important than ever to have accurate VIN-decoded information during the appraisal process. Accessing build data in the OEM Window...
car dealers
Sales & Marketing

How to thrive in a digitally accelerated landscape

- June 28, 2021
Welcome to another edition of Dealer Advantage. In this segment, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive, hosts a conversation with Linda Crossman of Byers Auto Group, about exploring...


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Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
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Daymond John on building lasting customer trust - CBT News
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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Connected-car data raises new privacy concerns for dealers and consumers
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Courtesy Automotive Group adds two Tucson dealerships
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Bill would force federal audit of automakers' ties to China
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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CBT News
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