Why and how to pursue position zero on Google
SERP position zero is the new target bullseye. Yes, of course, it's fair to ask, "Wait, you mean being number 1 on SERP isn't the best?" No, not anymore. Now...
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GM89.330-3.1%
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CYD20.010-1.5%
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ABG207.030-1.85%
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TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Transforming the road-to-the-sale process deliver streamlined & consistent sales presentations with VelocityEngage digital sales portfolios
In the late 1990s and early 2000s, we witnessed changes across industries in response to digital technologies that revolutionized the way we shop for and buy products and services. Despite...
5 ways to deliver at least one vehicle per day, each day of the month – Sean Gardner, Joe Verde Group
Just how much are you leaving on the table in terms of vehicle delivery? Joining us today is Sean Gardner, Instructor and Sales Trainer with the Joe Verde Group shares...
How increased website engagement and high quality leads go hand in hand – Jordan Morrison of Pureinfluencer
On today’s show, we’re pleased to welcome Jordan Morrison, Vice President of Business Development at Pureinfluencer, to give us his perspective on the car buying journey today and what car...
Digital marketing is crucial to automotive parts and accessories
Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement....
VAS’s Hugh Hathcock and dealer principal Troy Duhon discuss the power of transparent and seamless digital retailing
On today’s show, we’re pleased to welcome, Hugh Hathcock, owner of Velocity Automotive Solutions (VAS), and Troy Duhon, CEO of Premier Automotive Group to discuss the market today and new...
Why new vehicle inventory shortages don’t have to prevent you from gaining new customers
Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us today to discuss how connected marketing...
How influencer marketing can benefit your car dealership
It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be wrong. Dealerships and manufacturers have sold...
Wholesale used car prices are beginning to go down. Here’s how dealers should adjust their inventory – Jasen Rice, Lotpop
In recent months, there has been a surge in demand for used vehicles, but how long will the used car market continue to boom? Here to discuss this topic further...
The top 3 video marketing metrics car dealers should follow
In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting those walk-around videos of your latest...
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