TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Wyler
Sales & Marketing

How Jeff Wyler Automotive plans to use its innovative new retailing platform to beat disruptors

- August 9, 2022
Jeff Wyler Automotive Family recently launched a 100% online car buying solution to compete directly with disruptors like Carvana and Vroom. Kevin Frye, the Marketing Director at Jeff Wyler Automotive...
auto sales
Sales & Marketing

High transaction prices, supply chain woes stifle July auto sales

- August 4, 2022
According to Cox Automotive, July’s new auto sales will likely see a 2.1% drop compared to last month and a 13% decrease compared to the same time last year.  Cox Automotive...
digital retailing
Sales & Marketing

Should dealers consider a separate digital retailing brand for their used car business?

- August 4, 2022
With Tesla's success and plans and comments from OEMs like Ford CEO Jim Farley, there's no question that digital retailing from automakers may soon be on the rise in the industry....
inventory
Sales & Marketing

One of the best ways for dealers to find and acquire more used car inventory

- July 28, 2022
We're in a new era when it comes to dealership inventories, and everyone is searching for a better way of buying and selling vehicles. We wanted to spend time today...
online ads
Sales & Marketing

5 ways to make your online ads stand out

- July 28, 2022
In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better car ads. You may want to check...
process deviation
Sales & Marketing

Process Deviation – Finding the kinks in your garden hose

- July 27, 2022
The fundamental question:  How do we identify and fix bottlenecks in our recon process? Well, it starts with actually measuring the recon process.  Google defines Process Deviation as a measure of...
trade-ins
Sales & Marketing

Top tips to boost trade-ins and repeat business

- July 18, 2022
Inventory challenges are still plaguing dealerships as the semiconductor shortage and supply chain issues continue. While new-vehicle supplies have declined, the recent focus has remained on obtaining and selling used...
online reputation
Sales & Marketing

How to turn your dealership’s online reputation from a burden to an asset

- July 13, 2022
Reputation is everything when it comes to having a dealership. The internet is used frequently throughout the buying process. Your customers will likely go online to read reviews about the...
vehicle prices
Sales & Marketing

3 best practices for addressing higher vehicle prices with customers — Sean Gardner

- July 12, 2022
Many auto dealers are charging over market adjustment prices for the vehicles on their lots today, but consumer interest and demand are still strong. Today on Inside Automotive, we're pleased...
inventory
Sales & Marketing

Navigating auto sales during persistent inventory shortages — David Kain

- July 11, 2022
Inventory shortages are impacting almost all auto retail professionals, especially salespeople. So, what can car dealers do about it? Today on Inside Automotive, we’re pleased to welcome back David Kain,...


Latest Articles

Building stronger dealership teams through trust and accountability
Latest Articles 11/05/26

Building stronger dealership teams through trust and accountability

What GM’s hybrid shift can and can’t do for its market position
Latest Articles 11/05/26

What GM’s hybrid shift can and can’t do for its market position

Stellantis names new chief operating officer for North America
Latest Articles 11/05/26

Stellantis names new chief operating officer for North America

Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence
Latest Articles 11/05/26

Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence

Ford's October sales slip as Escape and Corsair end, F-series sales rise 8.2%
Latest Articles 11/05/26

Ford F-Series and SUV sales rise in October but overall sales dip

Toyota raises annual earnings forecast as operating profit climbs 34%
Latest Articles 11/05/26

Toyota raises annual earnings forecast as operating profit climbs 34%

October new-vehicle sales remain on pace to meet 2026 forecast
Latest Articles 11/05/26

October new-vehicle sales remain on pace to meet 2026 forecast

Canada says US midterms won’t change its trade stance
Latest Articles 11/05/26

Canada says U.S. midterms won’t change its trade stance

How dealerships can become less dependent on market conditions
Latest Articles 11/05/26

How dealerships can become less dependent on market conditions

Why service leaders must teach ELR to their teams
Latest Articles 11/05/26

Why service leaders must teach ELR to their teams


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