The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

What is the future of digital retailing in a post-pandemic world? – Pete MacInnis | eLEND Solutions

CBT News Editorial Team - June 27, 2022

Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Our guest today is Pete MacInnis, CEO of eLEND Solutions, who is here to discuss digital retailing in a post-pandemic environment. COVID-related...

Sales & Marketing

Cut five days off your recon time with this one process change

Kalah Hathcock - June 24, 2022

Almost all dealerships who have a successful streamlined reconditioning process do some sort of Daily Trade Walk with their sales and service teams. This gives everyone an opportunity to learn...

Sales & Marketing

How car dealers can wholesale inventory in more effective and profitable ways

CBT News Editorial Team - June 23, 2022

The pain points many car dealers are experiencing in wholesale transactions can be solved by Cox Automotive's Upside, a whole new way to wholesale. Cox introduced Upside at NADA earlier...

Sales & Marketing

The pros and cons of an external BDC for car dealerships

Michael Biasco - June 23, 2022

Inbound phone calls are still your best low-funnel leads, so they must be handled properly. Many dealers believe their sales team should be able to handle all those incoming calls,...

Sales & Marketing

3 basic GA4 features that all auto marketers need to know

CBT News Editorial Team - June 22, 2022

Google will discontinue support for the current version of Google Analytics in July 2023. If you're not familiar with Google Analytics, it's the platform that practically every car dealer utilizes...

Sales & Marketing

Most young consumers think purchasing a car is basic. Here’s how the auto industry can increase appeal to this generation of buyers post-COVID

Matt Desmond - June 21, 2022

Consumer preferences, behaviors, and buying habits are unique by generation. Baby Boomers, Millennials, and Generation Z have all been raised in different worlds and the events that have impacted their...

Sales & Marketing

How car dealers can expand their social media strategy on TikTok

CBT News Editorial Team - June 17, 2022

TikTok is the 'it' social media platform to be on now. If you own a car dealership or work at one, don't look down on using TikTok’s ever-changing algorithm to...

Sales & Marketing

How to foster outstanding customer retention at your dealership – Paul Burkemper | Vinsyt

CBT News Editorial Team - June 15, 2022

Car dealers have learned now, more than ever, about the importance of customer retention within their dealerships. Today on Inside Automotive, we're joined by Paul Burkemper, Co-Founder and CEO of...

Sales & Marketing

5 tips to amplify your car dealership’s audience in a competitive market

Alessandro Mannino - June 10, 2022

Expanding your dealership audience is no easy task in today's ultra-competitive marketplace. In addition to traditional competition among established brands in dense metropolitan areas, new competition is hotter than ever....

Sales & Marketing

How to boost your dealership’s used car sales when new car supply is low

CBT News Editorial Team - June 7, 2022

Automakers continue to face manufacturing challenges as supply chain issues persist. In light of this lack of new vehicle inventory, many car dealers are turning their attention to their used...

Sales & Marketing

What is the future of digital retailing in a post-pandemic world? – Pete MacInnis | eLEND Solutions

Cut five days off your recon time with this one process change

How car dealers can wholesale inventory in more effective and profitable ways

The pros and cons of an external BDC for car dealerships

3 basic GA4 features that all auto marketers need to know

Most young consumers think purchasing a car is basic. Here’s how the auto industry can increase appeal to this generation of buyers post-COVID

How to foster outstanding customer retention at your dealership – Paul Burkemper | Vinsyt

5 tips to amplify your car dealership’s audience in a competitive market

How to boost your dealership’s used car sales when new car supply is low

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