TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

penny-perfect payments
Sales & Marketing

Why penny-perfect payments are vital to the car buying experience – Aaron Bickart | EVP at OfferLogix

- May 17, 2022
Are you looking for ways to increase your bottom line? You may want to start by looking at your customer experience and digital retailing solutions. Today on Inside Automotive, we're...
car buying experience
Sales & Marketing

Why self-confidence is essential to your success

- May 16, 2022
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses one of the most critical ingredients for achieving your goals: self-confidence. One of the most...
customers
Sales & Marketing

Are you still trying to sell customers?

- May 16, 2022
If insanity is doing the same thing over and over again and expecting different results, it’s time to stop the insanity of the majority of dealership marketing. Today’s customers don’t...
Sales & Marketing

5 ways to align your auto marketing strategy with customer needs

- May 13, 2022
When it comes to marketing, the customer is always right. But what happens when the needs of the customer and the business are out of alignment? The way we shop,...
used car
Sales & Marketing

The current state of the used car industry—what goes up must come down

- May 12, 2022
Over the past year, the auto industry has seen massive growth in both new and used car sales, with the latter seeing some of the highest prices in history. Nevertheless, the...
VelocityWindowStickers
Sales & Marketing

The easiest way for car dealers to boost the value of their pre-owned inventory

- May 10, 2022
On this edition of Inside Automotive, we're pleased to welcome back Hugh Hathcock, Owner and Founder of Velocity Automotive, and Kalah Hathcock, Executive Vice President also for Velocity Automotive. Today, the...
Sales & Marketing

How to help car buyers avoid information overload and make purchase decisions

- May 10, 2022
In today’s world of social media and unlimited access to information, car salespeople have to separate themselves from their competition online. Today on Inside Automotive, we’re pleased to welcome back...
digital communication
Sales & Marketing

How to unlock the power of digital communication tech with Digital Air Strike CEO Alexi Venneri

- May 9, 2022
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Communicating with car buyers today is about more than showing and selling a product—it's about establishing long-term relationships and building...
Meta
Sales & Marketing

Experience over price: How to boost brand and dealership loyalty – Bob Lanham | Meta

- May 4, 2022
According to a recent study from Meta, 80% of people who have a good purchase experience are more likely to be loyal to the brand. Today on Inside Automotive, we’re...
Velocity Automotive
Sales & Marketing

Why transparency and communication are key to modern auto retailing

- May 3, 2022
On this edition of Inside Automotive, we're pleased to welcome back Hugh Hathcock, Owner and Founder of Velocity Automotive, and Kalah Hathcock, Executive Vice President also for Velocity Automotive. We're also...


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