TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

vehicle prices
Sales & Marketing

3 best practices for addressing higher vehicle prices with customers — Sean Gardner

- July 12, 2022
Many auto dealers are charging over market adjustment prices for the vehicles on their lots today, but consumer interest and demand are still strong. Today on Inside Automotive, we're pleased...
inventory
Sales & Marketing

Navigating auto sales during persistent inventory shortages — David Kain

- July 11, 2022
Inventory shortages are impacting almost all auto retail professionals, especially salespeople. So, what can car dealers do about it? Today on Inside Automotive, we’re pleased to welcome back David Kain,...
digital marketing
Sales & Marketing

How to adjust your digital marketing strategies when inventory is limited

- July 8, 2022
As digital marketing tools and trends evolve, car dealers must either adapt to the market or get left behind. Today on Inside Automotive, we’re joined once again by the Digital...
Instagram
Sales & Marketing

Why Instagram is a valuable tool for engaging and understanding your customers

- July 8, 2022
Instagram is more of a game-changer than you would think. Customer satisfaction is hard to determine, especially since most people do not participate in surveys, especially after waiting long periods...
Jeremy Miner
Sales & Marketing

What behavioral science can teach retail professionals about sales — Jeremy Miner | 7th Level

- July 7, 2022
Are your sales teams effectively meeting the needs of today's changing consumers? Today on Inside Automotive, we're pleased to welcome Jeremy Miner, internationally recognized sales trainer and the Founder and...
digital retailing
Sales & Marketing

Why car dealerships must offer customers a seamless way to transact online

- July 6, 2022
As we recently reported on CBT News, TrueCar has acquired the automotive retail and financial technology platform Digital Motors. Today on Inside Automotive, we dive into the details of this acquisition and the impact it...
Gen Z
Sales & Marketing

What do Gen Z car buyers think about the retail process? – Brendan Dougherty | CDK Global

- June 30, 2022
CDK Global, a leading provider of automotive dealership solutions, recently released findings from a survey conducted by the company to better understand car shopper preferences and friction points within the...
Edmunds
Sales & Marketing

Edmunds’ Jessica Caldwell shares update on inventory shortages, interest rates, and high car prices

- June 29, 2022
Back in 2020, the automotive industry started experiencing supply chain delays that continue to impact the market today. On this edition of Inside Automotive, we’re pleased to welcome back Jessica...
Sales & Marketing

4 useful ways auto dealerships can boost their SEO

- June 28, 2022
Just like continued education on sales techniques and learning new service protocols for EVs, updating your SEO knowledge is essential. And before we look at some things you can do...
car shoppers
Sales & Marketing

What type of car shoppers prefer an online only buying experience?

- June 28, 2022
During the pandemic, the topic of digital retailing became front and center as dealerships scrambled to keep providing cars for the customers who wanted them. Those tools and processes allow...


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CBT News
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