How car dealers can expand their social media strategy on TikTok
TikTok is the 'it' social media platform to be on now. If you own a car dealership or work at one, don't look down on using TikTok’s ever-changing algorithm to...
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to foster outstanding customer retention at your dealership – Paul Burkemper | Vinsyt
Car dealers have learned now, more than ever, about the importance of customer retention within their dealerships. Today on Inside Automotive, we're joined by Paul Burkemper, Co-Founder and CEO of...
5 tips to amplify your car dealership’s audience in a competitive market
Expanding your dealership audience is no easy task in today's ultra-competitive marketplace. In addition to traditional competition among established brands in dense metropolitan areas, new competition is hotter than ever....
How to boost your dealership’s used car sales when new car supply is low
Automakers continue to face manufacturing challenges as supply chain issues persist. In light of this lack of new vehicle inventory, many car dealers are turning their attention to their used...
Can dealers avoid overpaying for used inventory with the economy in flux?
From May 2021 to May 2022, the prices of used cars at auction rose more than 12% according to the Manheim Used Vehicle Value Index. The blistering-hot pre-owned market has...
Why you aren’t closing more sales (and what you can do about it) — Matt Easton
When it comes to closing, many salespeople have old, catchy phrases from years past that can make customers feel defensive and frustrated. So, to avoid those outdated closing lines, many...
What do car shoppers want from a vehicle listing today?
In today’s sales climate, dealerships don’t have to worry about an inability to move their inventory for a model year-end clearance. New and used cars are flying off the lot,...
How car dealers and consumers perceive the digital car buying process
Capital One recently launched the 2022 Car Buying Outlook (CBO), and Tim Mullins, National Sales Vice President with Capital One, joins us on Inside Automotive to discuss the data collected...
Velocity Automotive’s Quick Read: The missing piece to the pricing strategy puzzle
VDP views are widely known and accepted as a key indicator of how well a vehicle is merchandised online and how quickly a vehicle will sell. While good used car...
Market-based sales objections will happen—here’s how to work through them
There is still uncertainty surrounding our lives, like rising inflation rates, gas prices, and the COVID-19 pandemic. If you're feeling the effects, your customers are too, which may be causing...
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