The current state of the used car industry—what goes up must come down
Over the past year, the auto industry has seen massive growth in both new and used car sales, with the latter seeing some of the highest prices in history.
Nevertheless, the...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
The easiest way for car dealers to boost the value of their pre-owned inventory
On this edition of Inside Automotive, we're pleased to welcome back Hugh Hathcock, Owner and Founder of Velocity Automotive, and Kalah Hathcock, Executive Vice President also for Velocity Automotive. Today, the...
How to help car buyers avoid information overload and make purchase decisions
In today’s world of social media and unlimited access to information, car salespeople have to separate themselves from their competition online. Today on Inside Automotive, we’re pleased to welcome back...
How to unlock the power of digital communication tech with Digital Air Strike CEO Alexi Venneri
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Communicating with car buyers today is about more than showing and selling a product—it's about establishing long-term relationships and building...
Experience over price: How to boost brand and dealership loyalty – Bob Lanham | Meta
According to a recent study from Meta, 80% of people who have a good purchase experience are more likely to be loyal to the brand. Today on Inside Automotive, we’re...
Why transparency and communication are key to modern auto retailing
On this edition of Inside Automotive, we're pleased to welcome back Hugh Hathcock, Owner and Founder of Velocity Automotive, and Kalah Hathcock, Executive Vice President also for Velocity Automotive. We're also...
The best ways for car dealers to navigate tough market conditions – Sean Gardner | JVG
Salespeople and managers are consistently looking to get their hands on all of the tools they can as interest rates creep back up and other challenges impact consumers. Joining us...
Ally Academy turns the spotlight on powerful auto dealership training
Today, auto dealers are doing everything they can to stay competitive in a low inventory market. While dealer profitability is solid, many analysts predict that supply and demand will eventually...
How dealers can drive more customers to their inventory with Google vehicle ads – Lissette Gole & Nate Sato
Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group piloted the program, which shows nearby...
How to prepare for your new career as a car salesperson
Car sales continue to grow, and you may be looking to join the sales team at the dealership. However, you'll need more than a driver's license to make your sales....
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