TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

The key to managing customer expectations in times of uncertainty

- April 21, 2022
At a time of steep pricing hikes and supply chain issues, how are consumers managing? Today on Inside Automotive, we’re pleased to welcome back Jeff Shore, sales trainer, keynote speaker,...
penny-perfect payments
Sales & Marketing

Achieve the ultimate customer experience with penny-perfect payments – Aaron Bickart | EVP at OfferLogix

- April 19, 2022
Today on Inside Automotive, we're pleased to welcome back Aaron Bickart, Executive Vice President and General Manager at OfferLogix, to discuss why penny-perfect payments are essential to the customer buying...
Sales & Marketing

6 guidelines for selecting the right CRM for your dealership

- April 19, 2022
Spring has sprung and it may have you in the mood for some spring cleaning. A strategic place to start is with your CRM. Most of the data you collect...
Sales & Marketing

2 emerging buyer personas that auto marketers should keep an eye on

- April 14, 2022
The past few years in the retail automotive space have been filled with uncertainty for many dealers, but experts are saying that despite this uncertainty, consumers are still searching and...
Car Buying Outlook
Sales & Marketing

Consumer insights shaping today’s car buying process

- April 12, 2022
Today on Inside Automotive, Steve Baldwin, Vice President of National Sales at Capital One Auto, discusses how data from the 2022 Car Buying Outlook can help car dealers understand their...
Matt Easton referrals
Sales & Marketing

The simple 2-step process for more high-quality referrals

- April 12, 2022
Word-of-mouth marketing is a powerful tool that can reach many potential consumers. So, what strategy are you using to get referrals for your business? Today on Inside Automotive, we’re pleased...
MSRP
Sales & Marketing

Low inventory keeps pushing transaction prices well above MSRP

- April 12, 2022
Car sales have fallen for several carmakers over the first quarter of 2022 including Ford and Stellantis compared to a year ago. Much of that hinges on the production shortages...
loyalty marketing program
Sales & Marketing

Modern retailing best practices from digital marketing and internet pioneer Allan Cooper

- April 7, 2022
 Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with the Principle of Cooper Media Group, Allan Cooper, pioneer of the automotive internet revolution. Originally from Australia,...
Sales & Marketing

Average down payment for new vehicles climbs over $6,000

- April 7, 2022
According to Edmunds, the average down payment for new vehicles climbed to over $6,000 for the first time. And it's becoming evident that this new economic landscape is causing potential...
Sales & Marketing

Filling customer experience gaps in the lease-end journey

- April 7, 2022
In a recent BusinessWire release, Patrick Roosenberg, Director of Automotive Finance Intelligence at J.D. Power, said, "The days of the one-size-fits-all lease loyalty strategy are long gone. In this market, lenders, dealers,...


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