The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

What do Gen Z car buyers think about the retail process? – Brendan Dougherty | CDK Global

CBT News Editorial Team - June 30, 2022

CDK Global, a leading provider of automotive dealership solutions, recently released findings from a survey conducted by the company to better understand car shopper preferences and friction points within the...

Sales & Marketing

Edmunds’ Jessica Caldwell shares update on inventory shortages, interest rates, and high car prices

CBT News Editorial Team - June 29, 2022

Back in 2020, the automotive industry started experiencing supply chain delays that continue to impact the market today. On this edition of Inside Automotive, we’re pleased to welcome back Jessica...

Sales & Marketing

4 useful ways auto dealerships can boost their SEO

Steve Mitchell - June 28, 2022

Just like continued education on sales techniques and learning new service protocols for EVs, updating your SEO knowledge is essential. And before we look at some things you can do...

Sales & Marketing

What type of car shoppers prefer an online only buying experience?

Jason Unrau - June 28, 2022

During the pandemic, the topic of digital retailing became front and center as dealerships scrambled to keep providing cars for the customers who wanted them. Those tools and processes allow...

Sales & Marketing

What is the future of digital retailing in a post-pandemic world? – Pete MacInnis | eLEND Solutions

CBT News Editorial Team - June 27, 2022

Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Our guest today is Pete MacInnis, CEO of eLEND Solutions, who is here to discuss digital retailing in a post-pandemic environment. COVID-related...

Sales & Marketing

Cut five days off your recon time with this one process change

Kalah Hathcock - June 24, 2022

Almost all dealerships who have a successful streamlined reconditioning process do some sort of Daily Trade Walk with their sales and service teams. This gives everyone an opportunity to learn...

Sales & Marketing

How car dealers can wholesale inventory in more effective and profitable ways

CBT News Editorial Team - June 23, 2022

The pain points many car dealers are experiencing in wholesale transactions can be solved by Cox Automotive's Upside, a whole new way to wholesale. Cox introduced Upside at NADA earlier...

Sales & Marketing

The pros and cons of an external BDC for car dealerships

Michael Biasco - June 23, 2022

Inbound phone calls are still your best low-funnel leads, so they must be handled properly. Many dealers believe their sales team should be able to handle all those incoming calls,...

Sales & Marketing

3 basic GA4 features that all auto marketers need to know

CBT News Editorial Team - June 22, 2022

Google will discontinue support for the current version of Google Analytics in July 2023. If you're not familiar with Google Analytics, it's the platform that practically every car dealer utilizes...

Sales & Marketing

Most young consumers think purchasing a car is basic. Here’s how the auto industry can increase appeal to this generation of buyers post-COVID

Matt Desmond - June 21, 2022

Consumer preferences, behaviors, and buying habits are unique by generation. Baby Boomers, Millennials, and Generation Z have all been raised in different worlds and the events that have impacted their...

Sales & Marketing

What do Gen Z car buyers think about the retail process? – Brendan Dougherty | CDK Global

Edmunds’ Jessica Caldwell shares update on inventory shortages, interest rates, and high car prices

4 useful ways auto dealerships can boost their SEO

What type of car shoppers prefer an online only buying experience?

What is the future of digital retailing in a post-pandemic world? – Pete MacInnis | eLEND Solutions

Cut five days off your recon time with this one process change

How car dealers can wholesale inventory in more effective and profitable ways

The pros and cons of an external BDC for car dealerships

3 basic GA4 features that all auto marketers need to know

Most young consumers think purchasing a car is basic. Here’s how the auto industry can increase appeal to this generation of buyers post-COVID

Latest Articles

Weekly roundup: Trump weighs in on right-to-repair, GM truck production under pressure from supplier strike, Novelis to restart mill easing F-150 supply crunch

Used-vehicle wholesale prices edge higher in May, EVs lead the way

Trump enters right-to-repair debate, Tesla target raised, May sales hit 16.1M SAAR

China’s auto treat: America draws the red line

Trump weighs in on right-to-repair debate after meeting with automakers, dealers

JPMorgan boosts Tesla price target to $475, citing autonomous tech and software growth

May auto sales hit 16.1M SAAR as hybrids offset EV demand

World’s largest battery maker shifts away from EVs to energy storage

2026 Mazda CX-50 Turbo Meridian – Is it adventure ready?

Could legacy brands become China’s ticket into the U.S.?