TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

discount
Sales & Marketing

How to effectively engage with discount-driven car buyers — Jeff Shore

- September 19, 2022
How do you handle customer requests for discounts when you’re looking to drive revenue? Today on Inside Automotive, we’re pleased to welcome back Jeff Shore, sales trainer, keynote speaker, author,...
customer surveys
Sales & Marketing

Are customer surveys actually hurting the overall customer experience? It depends

- September 15, 2022
Car dealers rely heavily on acquiring and improving customer feedback, but could those customer surveys hurt the overall experience? Joining us on CBT Now to discuss the findings from the...
TikTok
Sales & Marketing

How your car dealership can effectively leverage TikTok For Business

- September 15, 2022
In the last couple of years, the social media platform TikTok emerged and became a global phenomenon. But the platform is much more than funny videos, dance trends, and inspirational...
Jennifer Suzuki
Sales & Marketing

How car dealers can help their salespeople find and sell more used cars — Jennifer Suzuki

- September 15, 2022
Welcome to another edition of Inside Automotive with anchor Jim Fitzpatrick. On today’s show, we’re joined by Jennifer Suzuki, President of eDealer Solutions, acclaimed sales trainer, and NADA Dealer Academy...
CRM
Sales & Marketing

3 best practices for CRM customization

- September 15, 2022
The past few years have been a challenge for all industries – I’d argue especially retail automotive. Shuttered showrooms, a boom in digital retailing, lack of new cars on the...
Google Analytics 4
Sales & Marketing

Is your auto dealership prepared for the transition to Google Analytics 4?

- September 14, 2022
As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your auto dealership is still set up...
one-person sales model
Sales & Marketing

Is now the time to switch your dealership to a one-person sales model?

- September 14, 2022
Changing consumer expectations and behaviors continue to drive many of the operational shifts in retail automotive today. Therefore, it is crucial to have systems in place now and 'future-proof' your...
secrets to success
Sales & Marketing

4 success secrets to help your auto dealership weather any change — Sean Gardner | JVG

- September 12, 2022
The retail auto industry is undergoing tremendous shifts in online car buying, electrification, and the economy, which is causing a lot of uncertainty among franchised dealers. Here to share four...
CRM, Roessler
Sales & Marketing

Streamline digital communications at your dealership with better CRM engagement tools — Steve Roessler | DriveCentric

- September 9, 2022
Car dealers are always looking for the best in class CRM, or customer relationship management system, and one company is expanding quickly in the market. Today on Inside Automotive, we’re...
recon
Sales & Marketing

Streamline your dealership’s recon to retail process with one user friendly platform

- August 31, 2022
Welcome to another edition of Inside Automotive with anchor Jim Fitzpatrick. Today, we're joined by Hugh Hathcock, Owner and Founder of Velocity Automotive, Kalah Hathcock, Executive Vice President at Velocity...


Latest Articles

Building stronger dealership teams through trust and accountability
Latest Articles 11/05/26

Building stronger dealership teams through trust and accountability

What GM’s hybrid shift can and can’t do for its market position
Latest Articles 11/05/26

What GM’s hybrid shift can and can’t do for its market position

Stellantis names new chief operating officer for North America
Latest Articles 11/05/26

Stellantis names new chief operating officer for North America

Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence
Latest Articles 11/05/26

Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence

Ford's October sales slip as Escape and Corsair end, F-series sales rise 8.2%
Latest Articles 11/05/26

Ford F-Series and SUV sales rise in October but overall sales dip

Toyota raises annual earnings forecast as operating profit climbs 34%
Latest Articles 11/05/26

Toyota raises annual earnings forecast as operating profit climbs 34%

October new-vehicle sales remain on pace to meet 2026 forecast
Latest Articles 11/05/26

October new-vehicle sales remain on pace to meet 2026 forecast

Canada says US midterms won’t change its trade stance
Latest Articles 11/05/26

Canada says U.S. midterms won’t change its trade stance

How dealerships can become less dependent on market conditions
Latest Articles 11/05/26

How dealerships can become less dependent on market conditions

Why service leaders must teach ELR to their teams
Latest Articles 11/05/26

Why service leaders must teach ELR to their teams


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