Selling off-brand used vehicles? Tips to retain those buyers
The ongoing new vehicle shortage has many dealerships stocking any used vehicles they can get their hands on. Selling off-brand vehicles is not new, but it’s heating up right now...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
5 CRM missed opportunities dealers can fix today
Customer-relationship management software helps you do all sorts of things, such as targeted marketing, lead nurturing, tracking employee performance and maintaining customer relationships after a sale and/or service.
It’s a powerful...
How Jeff Wyler Automotive plans to use its innovative new retailing platform to beat disruptors
Jeff Wyler Automotive Family recently launched a 100% online car buying solution to compete directly with disruptors like Carvana and Vroom. Kevin Frye, the Marketing Director at Jeff Wyler Automotive...
High transaction prices, supply chain woes stifle July auto sales
According to Cox Automotive, July’s new auto sales will likely see a 2.1% drop compared to last month and a 13% decrease compared to the same time last year.
Cox Automotive...
Should dealers consider a separate digital retailing brand for their used car business?
With Tesla's success and plans and comments from OEMs like Ford CEO Jim Farley, there's no question that digital retailing from automakers may soon be on the rise in the industry....
One of the best ways for dealers to find and acquire more used car inventory
We're in a new era when it comes to dealership inventories, and everyone is searching for a better way of buying and selling vehicles. We wanted to spend time today...
5 ways to make your online ads stand out
In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better car ads.
You may want to check...
Process Deviation – Finding the kinks in your garden hose
The fundamental question: How do we identify and fix bottlenecks in our recon process? Well, it starts with actually measuring the recon process. Google defines Process Deviation as a measure of...
Top tips to boost trade-ins and repeat business
Inventory challenges are still plaguing dealerships as the semiconductor shortage and supply chain issues continue. While new-vehicle supplies have declined, the recent focus has remained on obtaining and selling used...
How to turn your dealership’s online reputation from a burden to an asset
Reputation is everything when it comes to having a dealership. The internet is used frequently throughout the buying process. Your customers will likely go online to read reviews about the...
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