Can dealers avoid overpaying for used inventory with the economy in flux?
From May 2021 to May 2022, the prices of used cars at auction rose more than 12% according to the Manheim Used Vehicle Value Index. The blistering-hot pre-owned market has...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Why you aren’t closing more sales (and what you can do about it) — Matt Easton
When it comes to closing, many salespeople have old, catchy phrases from years past that can make customers feel defensive and frustrated. So, to avoid those outdated closing lines, many...
What do car shoppers want from a vehicle listing today?
In today’s sales climate, dealerships don’t have to worry about an inability to move their inventory for a model year-end clearance. New and used cars are flying off the lot,...
How car dealers and consumers perceive the digital car buying process
Capital One recently launched the 2022 Car Buying Outlook (CBO), and Tim Mullins, National Sales Vice President with Capital One, joins us on Inside Automotive to discuss the data collected...
Velocity Automotive’s Quick Read: The missing piece to the pricing strategy puzzle
VDP views are widely known and accepted as a key indicator of how well a vehicle is merchandised online and how quickly a vehicle will sell. While good used car...
Market-based sales objections will happen—here’s how to work through them
There is still uncertainty surrounding our lives, like rising inflation rates, gas prices, and the COVID-19 pandemic. If you're feeling the effects, your customers are too, which may be causing...
Why penny-perfect payments are vital to the car buying experience – Aaron Bickart | EVP at OfferLogix
Are you looking for ways to increase your bottom line? You may want to start by looking at your customer experience and digital retailing solutions. Today on Inside Automotive, we're...
Why self-confidence is essential to your success
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses one of the most critical ingredients for achieving your goals: self-confidence. One of the most...
Are you still trying to sell customers?
If insanity is doing the same thing over and over again and expecting different results, it’s time to stop the insanity of the majority of dealership marketing. Today’s customers don’t...
5 ways to align your auto marketing strategy with customer needs
When it comes to marketing, the customer is always right. But what happens when the needs of the customer and the business are out of alignment? The way we shop,...
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