TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

The best ways for car dealers to navigate tough market conditions – Sean Gardner | JVG

- May 3, 2022
Salespeople and managers are consistently looking to get their hands on all of the tools they can as interest rates creep back up and other challenges impact consumers. Joining us...
Ally Academy
Sales & Marketing

Ally Academy turns the spotlight on powerful auto dealership training

- May 2, 2022
Today, auto dealers are doing everything they can to stay competitive in a low inventory market. While dealer profitability is solid, many analysts predict that supply and demand will eventually...
Sales & Marketing

How dealers can drive more customers to their inventory with Google vehicle ads – Lissette Gole & Nate Sato

- May 2, 2022
Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group piloted the program, which shows nearby...
salesperson
Sales & Marketing

How to prepare for your new career as a car salesperson

- May 2, 2022
Car sales continue to grow, and you may be looking to join the sales team at the dealership. However, you'll need more than a driver's license to make your sales....
Sales & Marketing

4 SEO tweaks for a bump in online traffic to your car dealership

- May 2, 2022
In the age of digital everything, it’s all but guaranteed that car shoppers will be online from the beginning stages of their vehicle search right up to the point they...
pre-owned
Sales & Marketing

Create a pre-owned inventory investment strategy

- April 29, 2022
Used car sales continue to rise month over month, starting with a three percent increase from January to February 2022 in Q1. In contrast, analysts have reported new vehicle sales...
Shep Hyken
Sales & Marketing

The 3 most vital elements of customer service today with Shep Hyken

- April 28, 2022
Shep Hyken, customer experience expert and New York Times best-selling author, recently released the 2022 Achieving Customer Amazement Study. This study surveys consumers to learn more about their preferences and habits. Shep joins...
car dealers
Sales & Marketing

Auto sales slowed by limited inventory, but car dealers keep seeing profit

- April 28, 2022
April isn’t shaping up to be as busy as it was a year ago. Continuing to be plagued by only a trickle of new units onto the lot, there isn’t...
Sales & Marketing

Cox Automotive study shows many buyers unhappy with OEM subscription fees

- April 25, 2022
Monthly and annual subscription services aren't brand new to the auto world (e.g., SiriusXM radio), but automakers have gradually been expanding vehicle-specific subscriptions for safety, performance, and comfort features. A recent...
Sales & Marketing

Revisit missed sales opportunities for a future revenue boost

- April 22, 2022
Through the first quarter of 2022 and the second half of 2021, new vehicles have been selling with transaction prices higher than MSRP in most instances. For car shoppers expecting...


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