Is E-Commerce Driving the Auto Industry?
Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the rise of the Internet and social...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Shifting the Customer Approach in Your BDC – David Lewis
Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to approximately one-and-a-half. Shoppers are spending more...
How to Keep Your Customers Coming Back
Appointments / Reservations
A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting appointments. The service advisor will often...
Reducing Waste and Increasing Sales: The Benefits of Predictive Analytics
What if you could accurately predict the type of car a customer in a specific location is likely to buy? What if you had the tools to effectively target your...
“Is Marketing Automation Your Top Priority?” – Brian Pasch
Brian Pasch joins Jim Fitzpatrick in the CBT Automotive Network studio to talk key takeaways from this year’s NADA show. As exciting as The NADA Show was, there is a...
Five Ways To Be More Impressive At Work
Throughout our lifetime, the desire to impress others with our abilities and knowledge is forever constant in our daily activities. We want others to see that we are experts in...
Attracting Your Customers Through Instagram and Facebook Using Cars Social
On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT...
Are you showing the Right Balance of New and Used Cars on your Lot?
At this time in the car business when it is getting harder and harder to hold gross on new-vehicles, used-vehicles are becoming more critical to dealer profits than ever before....
What Today’s Customers are Looking for in Their Car Buying Experience
“The customer’s perception is your reality.” This quote by Kate Zabriskie, author and learning and development consultant, captures the truth for every single business owner. How the customer perceives the...
Seven Sales Books to Read to Improve Your Game
No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is constantly changing. Regardless of how well...
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