The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

The Importance of Your Dealership’s Online Reputation – Chris Snellgrove

CBT News Editorial Team - June 4, 2018

Jim Fitzpatrick sits down with Chris Snellgrove with Digital Media Nation to talk about reputation management, the customer experience, and marketing on CBT News. Chris discusses the importance of monetizing your...

Sales & Marketing

Using Mystery Shopping Alongside Advanced Technology

CBT News Editorial Team - June 1, 2018

In today’s fast-paced business world, it could be difficult to gauge the success of your sales employees and the satisfaction of your customers. CBT News had the opportunity to talk...

Sales & Marketing

Terrance “BowTie” Campbell Gets Creative On Social Media to Attract Buyers

CBT News Editorial Team - May 31, 2018

Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their employees creative freedom, within company policy,...

Sales & Marketing

How to Leverage Organic and Paid Content on Social Media

Liz Swain - May 30, 2018

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S....

Sales & Marketing

Pros and Cons of Video Testimonials

Chana Perton - May 29, 2018

Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping through the doors. Of those potential...

Sales & Marketing

Customer Experience Must-Haves in the Car Buying Process

CBT News Editorial Team - May 29, 2018

Jim Fitzpatrick of CBT News sits down with Chris Snellgrove, President of Digital Media Nation, to talk about what businesses and dealerships can do to provide their customers with better...

Sales & Marketing

Generating Intentional Results Requires Massive Action

Michael Roppo - May 28, 2018

Attention Dealers, Leaders, Managers and Business owners: Wouldn’t it be absolutely fantastic if you had easy access to experts from different areas of the automotive retail industry to ask questions...

Sales & Marketing

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

Chanell Turner - May 25, 2018

Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and...

Sales & Marketing

New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges

CBT News Editorial Team - May 24, 2018

CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an exclusive interview. John shares with our network his story of tragedy, triumph and overall self-betterment...

Sales & Marketing

Online Financing – Why Customers Like it, and Why They Reward Dealerships When They Get It

Jim Landy - May 22, 2018

It doesn’t take a survey to prove that today’s consumers want to do everything online. From food to furniture, houses and cars, shoppers like the empowerment that comes from the...

Sales & Marketing

Using Mystery Shopping Alongside Advanced Technology

Pros and Cons of Video Testimonials

Customer Experience Must-Haves in the Car Buying Process

Generating Intentional Results Requires Massive Action

New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges

Online Financing – Why Customers Like it, and Why They Reward Dealerships When They Get It

Latest Articles

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