The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Four Tips for Competing Against Services like Carvana

Chanell Turner - June 27, 2018

The concepts of flexibility, instant gratification, and convenience have crept into every facet of our lives as consumers. We can buy anything online thanks to services like Amazon, Walmart, and...

Sales & Marketing

Is ‘Car Salesman’ Still a Dirty Word?

Jason Unrau - June 27, 2018

Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think of salespeople from decades ago. Today’s...

Sales & Marketing

Battle-Proven Strategies to Keep the Peace – And Sell Cars!

CBT News - June 26, 2018

Every dealership manager spends time, effort, and energy training team members and the effort benefits both parties with increased sales and profits. Pretty straightforward, yes? What happens when the manager...

Sales & Marketing

What You Need to Know About Out-Of-State Titles and Registration – Jay Nieman, Dealertrack

CBT News Editorial Team - June 25, 2018

Does your dealership sit on the border of another state? Or are you marketing to states other than your own? If so, are you prepared to handle the title and...

Sales & Marketing

The ABCs of Selling to Millennials

Mike Haeg - June 22, 2018

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that when it comes to buying a...

Sales & Marketing

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling Author

CBT News Editorial Team - June 22, 2018

Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and employees need in order to deliver...

Sales & Marketing

The Best Ways to Drive Traffic And Get People Talking About Your Dealership

Chanell Turner - June 19, 2018

Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have a small team, have limited financial...

Sales & Marketing

Don’t Change Who You Are Because of One Person | Gary Vaynerchuk

CBT News Editorial Team - June 18, 2018

Don't overvalue the other person's POV... You should never be putting one person's opinion on a pedestal - go to the market instead and find out what the world thinks. Source: https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw Gary...

Sales & Marketing

Do You Know Your Most Profitable Customers?

Scot Eisenfelder - June 15, 2018

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most profitable customers (MPCs). Meanwhile, the bottom...

Sales & Marketing

Applying Successful Market-Based Strategies For Profitable Returns on New and Used Cars

CBT News Editorial Team - June 15, 2018

Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief Operating Officer of the Del Grande...

Sales & Marketing

Four Tips for Competing Against Services like Carvana

Is ‘Car Salesman’ Still a Dirty Word?

Battle-Proven Strategies to Keep the Peace – And Sell Cars!

What You Need to Know About Out-Of-State Titles and Registration – Jay Nieman, Dealertrack

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling Author

Don’t Change Who You Are Because of One Person | Gary Vaynerchuk

Applying Successful Market-Based Strategies For Profitable Returns on New and Used Cars

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