How to Leverage Organic and Paid Content on Social Media
There is no slowing down for Facebook and Instagram.
By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S....
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Pros and Cons of Video Testimonials
Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping through the doors. Of those potential...
Customer Experience Must-Haves in the Car Buying Process
Jim Fitzpatrick of CBT News sits down with Chris Snellgrove, President of Digital Media Nation, to talk about what businesses and dealerships can do to provide their customers with better...
Generating Intentional Results Requires Massive Action
Attention Dealers, Leaders, Managers and Business owners: Wouldn’t it be absolutely fantastic if you had easy access to experts from different areas of the automotive retail industry to ask questions...
Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?
Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with each one there are pros and...
New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges
CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an exclusive interview. John shares with our network his story of tragedy, triumph and overall self-betterment...
Online Financing – Why Customers Like it, and Why They Reward Dealerships When They Get It
It doesn’t take a survey to prove that today’s consumers want to do everything online. From food to furniture, houses and cars, shoppers like the empowerment that comes from the...
Is E-Commerce Driving the Auto Industry?
Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the rise of the Internet and social...
Shifting the Customer Approach in Your BDC – David Lewis
Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to approximately one-and-a-half. Shoppers are spending more...
How to Keep Your Customers Coming Back
Appointments / Reservations
A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting appointments. The service advisor will often...
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