Reducing Waste and Increasing Sales: The Benefits of Predictive Analytics
What if you could accurately predict the type of car a customer in a specific location is likely to buy? What if you had the tools to effectively target your...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
“Is Marketing Automation Your Top Priority?” – Brian Pasch
Brian Pasch joins Jim Fitzpatrick in the CBT Automotive Network studio to talk key takeaways from this year’s NADA show. As exciting as The NADA Show was, there is a...
Five Ways To Be More Impressive At Work
Throughout our lifetime, the desire to impress others with our abilities and knowledge is forever constant in our daily activities. We want others to see that we are experts in...
Attracting Your Customers Through Instagram and Facebook Using Cars Social
On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT...
Are you showing the Right Balance of New and Used Cars on your Lot?
At this time in the car business when it is getting harder and harder to hold gross on new-vehicles, used-vehicles are becoming more critical to dealer profits than ever before....
What Today’s Customers are Looking for in Their Car Buying Experience
“The customer’s perception is your reality.” This quote by Kate Zabriskie, author and learning and development consultant, captures the truth for every single business owner. How the customer perceives the...
Seven Sales Books to Read to Improve Your Game
No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is constantly changing. Regardless of how well...
Does Your Marketing Department Need A Content Calendar?
Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this Wednesday? Or the Wednesday after that?...
A Multi-Channel Approach to Target Customers
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection.
Rather than viewing these odds as a glass half empty, try...
Five Examples of Excellent Dealership and Automotive Content Marketing
More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what they stand for, and if they...
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