TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

social responsibility
Sales & Marketing

Social Responsibility and What Groups Do It Well

- April 6, 2018
In today’s evolving global marketplace, companies throughout the automotive industry are seeking proactive solutions to social problems in an effort to add purpose and value to their brand. Connecting long-term...
traditional advertising
Sales & Marketing

Why Traditional Advertising Efforts Are Not Dead

- March 29, 2018
Dealership owners are constantly in a limbo trying to decide which advertising means and methods will get them the highest results. Some find that traditional media is the best way...
rapport
Sales & Marketing

5 Ways to Build Rapport Over the Phone

- March 28, 2018
Smart dealers constantly look to improve show rates and closing percentages -- website redesigns, huge direct mail campaigns, big gorillas on the roof and a whole lot more. One secret...
customer experience
Sales & Marketing

Enhancing the Customer Experience

- March 27, 2018
We live in a world of constant stimulation. At times it may feel we are on sensory overload from all of the pings, posts and constant barrage of media and...
attract and convert
Sales & Marketing

Bells & Whistles May Not Attract and Convert

- March 26, 2018
Here’s a silly question for dealers and managers: Do you ever look at your website and think it’s stale or boring? Of course you do – nearly every day –...
sales events
Sales & Marketing

Sales Events – Are They Losing Their Purpose?

- March 20, 2018
With the coming of spring, dealerships around the country will be sprucing up their showrooms and getting that lot full of cars to sparkle once again. In hopes of shaking...
mission
Sales & Marketing

If You Don’t Understand the Mission, You Can’t Accomplish It

- March 19, 2018
In their book “Extreme Ownership: How U.S. Navy Seals Lead and Win,” Navy Seals Leif Babin and Jocko Willink state that only after a leader truly understands the mission and...
Google Search
Sales & Marketing

New Software and Tools To Help You Analyze Your Google Search Results

- March 15, 2018
It’s unarguable that Google has aided us to advance our businesses and reach where it was not possible before. However, it’s inevitable that with every good thing comes some downsides....
physical location
Sales & Marketing

Why Your Physical Location Matters and How It Can Be Leveraged Online

- March 13, 2018
If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line. Even if consumers have a good...
sales boost
Sales & Marketing

Need A Quick Sales Boost?

- March 8, 2018
When we first started selling cars, it’s a shame that all of us weren’t taught how to effectively follow-up with a customer who leaves your lot without buying. If we...


Latest Articles

CBT News heads to Washington, D.C., to host Auto Leadership Summit
Latest Articles 05/19/26

CBT News heads to Washington, D.C., to host Auto Leadership Summit

TrueCar says it will now include mandatory dealer fees in advertised vehicle prices, exceeding FTC standards.
Latest Articles 05/19/26

TrueCar gets ahead of FTC compliance, folds dealer fees into upfront pricing

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls
Latest Articles 05/19/26

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls

S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure
Latest Articles 05/19/26

S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share
Latest Articles 05/19/26

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share

House bill targeting EV and PHEV owners sparks environmental backlash
Latest Articles 05/19/26

House bill targeting EV and PHEV owners sparks environmental backlash

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery
Latest Articles 05/19/26

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery

Nissan says dealer-focused strategy
Latest Articles 05/19/26

Nissan says dealer-focused strategy boosted retail market share

Rising gas prices push shoppers toward hybrids and used vehicles
Latest Articles 05/19/26

Rising gas prices push shoppers toward hybrids and used vehicles

Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
Latest Articles 05/19/26

How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.