TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Don’t Change Who You Are Because of One Person | Gary Vaynerchuk

- June 18, 2018
Don't overvalue the other person's POV... You should never be putting one person's opinion on a pedestal - go to the market instead and find out what the world thinks. Source: https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw Gary...
customers
Sales & Marketing

Do You Know Your Most Profitable Customers?

- June 15, 2018
Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most profitable customers (MPCs). Meanwhile, the bottom...
Market-Based Strategies
Sales & Marketing

Applying Successful Market-Based Strategies For Profitable Returns on New and Used Cars

- June 15, 2018
Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief Operating Officer of the Del Grande...
customers
Sales & Marketing

Proven Techniques To Keep Customers For Life

- June 12, 2018
Regardless of what industry you’re in, losing customers is not pleasant as a business owner. It’s even worse if you lose those customers to a rival. In the longer run,...
buyers
Sales & Marketing

How to Handle Different Types of Buyers

- June 8, 2018
Just as there are different personality types, buyers can also be categorized into different buyer types as well. Some buyers love to negotiate, others hate anything that could resemble confrontation....
lost customers
Sales & Marketing

Best Ways To Re-Engage With Lost Customers Using Modern Methods

- June 6, 2018
Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases even before they are certain of...
website
Sales & Marketing

Is Your Dealership Website Truly User-Friendly?

- June 6, 2018
Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public face of your dealership today. Websites...
marketing
Sales & Marketing

Free Marketing Resources for Dealers

- June 5, 2018
Whether you are categorized as a large or small dealership, a price of free always sounds good. It looks even better when you can take that price and apply it...
selling process
Sales & Marketing

Rethinking The Automobile Selling Process

- June 4, 2018
The auto industry has made some big changes in the way a vehicle is advertised and sold. The consumer has so much available to them by way of technology before...
Sales & Marketing

When Little Complaints Become Big Problems

- June 4, 2018
The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few who follow through, the results can be devastating. While it’s true that many...


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CBT News
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