TSLA352.820-7.77%
GM73.4300.89%
F11.6100.01%
RIVN15.290-0.11%
CYD39.7800.37%
HMC23.840-0.31%
TM204.420-2.59%
CVNA316.6402.73%
PAG148.710-0.63%
LAD257.5705.75%
AN196.820-0.86001%
GPI327.000-2.45%
ABG195.4000.64%
SAH63.310-1.56%
TSLA352.820-7.77%
GM73.4300.89%
F11.6100.01%
RIVN15.290-0.11%
CYD39.7800.37%
HMC23.840-0.31%
TM204.420-2.59%
CVNA316.6402.73%
PAG148.710-0.63%
LAD257.5705.75%
AN196.820-0.86001%
GPI327.000-2.45%
ABG195.4000.64%
SAH63.310-1.56%
TSLA352.820-7.77%
GM73.4300.89%
F11.6100.01%
RIVN15.290-0.11%
CYD39.7800.37%
HMC23.840-0.31%
TM204.420-2.59%
CVNA316.6402.73%
PAG148.710-0.63%
LAD257.5705.75%
AN196.820-0.86001%
GPI327.000-2.45%
ABG195.4000.64%
SAH63.310-1.56%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

digital marketing
Sales & Marketing

Why Your Digital Marketing Strategy Should Still Include Facebook – Matt Stoffel

- September 27, 2018
In recent months, the social media giant Facebook has had to do some damage control when dealing with its users’ privacy concerns. After the revelation that Facebook was using people's...
used-car
Sales & Marketing

Should Your Dealership Focus Its Sales Campaigns on Acquiring Trade Vehicles?

- September 25, 2018
The used car market is strong and shows no sign of slowing down. Dealers across the country are devoting more resources to building up their used-car sales departments. With all...
sales event
Sales & Marketing

Here Are The Best Ways To Market Your Columbus Day Sale

- September 25, 2018
From Prime Day in July to Back-to-School sales in August to Labor Day discounts in September – we’re now fast approaching Columbus Day. Average automotive sales exceed by 30.5% on...
script
Sales & Marketing

Is it Time to Update Your Phone Script? Here’s What it Should Include

- September 24, 2018
Despite all the emerging technology, cold calling remains one of the most powerful tools in a salesperson’s box. Though customers are increasingly looking to the internet for car guidance, not...
selling opportunities
Sales & Marketing

How To Get The Most Out Of Your Selling Opportunities – Glenn Pasch

- September 21, 2018
How many opportunities did you present in order to sell units last month? Turns out, most salespeople on the floor just don't know. Today, Jim Fitzpatrick sits down with President and...
CRM
Sales & Marketing

Five Reasons Why CRM Systems are Vital for Your Dealership

- September 20, 2018
Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team? Were they not ready to buy?...
personal
Sales & Marketing

Why Automotive Needs to Get More Personal

- September 18, 2018
The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested in buying?” when you walk in...
salesperson
Sales & Marketing

5 Qualities Every Successful Salesperson Needs to Have

- September 18, 2018
Want to improve your sales capacity? While some salespeople have an innate sense of how to rise above the pack, the truth is anyone with desire and patience can learn...
online salesperson
Sales & Marketing

How Your Dealership Can Benefit From Having An Online Salesperson

- September 17, 2018
Are you looking for a way to increase business? The answer may be to hire a designated online salesperson at your dealership. The internet has revolutionized how businesses and customers...
service department
Sales & Marketing

Make Your Service Department More Profitable With These Tips

- September 13, 2018
Maintaining a profitable service department is one of the best ways to ensure that your dealership turns a profit, even when people aren’t buying vehicles. However, the service department often...


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