How To Market Your Dealership To Win On Black Friday?
Black Friday is typically one of the busiest shopping days of the year as it kicks off the holiday season. Around 30% of the annual retail sales occur between Christmas...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to Create an Efficient Audience Targeting Strategy For Your Dealership – Brian Finkelmeyer, Cox Automotive, and Facebook
According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for CBT News, Brian Finkelmeyer, senior director...
How To Use Social Media Data For A Trend Analysis In Your Dealership?
Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being...
‘Mind the Gap’ Between Acquisition and Retail Ready
For 50 years, loudspeakers in London subways have cautioned riders to watch their step when boarding and de-boarding. This omnipresent “Mind the Gap” alert undoubtedly has prevented numerous individuals from...
The Phone is Ringing: Yesterday, it was an Inquiry; Today, it’s a Buyer!
The phone is ringing. It’s a sales prospect. They’re not calling to chat. They found your vehicle on the Internet and (by calling you) they’re telling you they’re ready to...
The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele – David Burkus
Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make those important connections. On today’s show,...
Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda (Part 2)
You can check out Part 1 of Barry Schwartz's interview here.
Are you tired of relying on a large sales staff to help maximize the gross for your dealership? Well, what...
Fast Track Sales with Training, Collaboration, and Motivation – Dave Benson, The Sales Hustlers
Cultivating a network for salespeople to strategize and learn from one another, as well as find training resources can make all the difference in their career. In today’s segment, Jim...
Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda
Today, fewer consumers rely on a salesperson to make an informed purchase. Simply put, the internet gives the customer more transparency than the dealer does, but what would happen if...
Why the Industry is Seeing Decline in Domestic Vehicle Sales
Heading into the end of the year, the US domestic vehicle market has declined noticeably, a trend expected by many to continue. For some, the drop comes as no shock....
Latest Articles
