TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jeff Shore
Sales & Marketing

Cultivate a Better Relationship with Your Customers Using These Strategies – Jeff Shore, Sales Trainer

- December 4, 2018
The sales process can be challenging at times, but when done right, a good salesperson can predict their customer's next move. Having the right product on hand for the consumer...
future of your dealership
Sales & Marketing

7 Ways to Future-Proof Your Dealership

- December 4, 2018
Has the slow-down arrived? According to CNBC, a number of dealerships are reporting softer sales in recent weeks, creating speculation that auto retailers face tough sledding in weeks and months to...
digital retail trends
Sales & Marketing

Digital Retail Trends to Implement at Your Dealership in 2019 – Andy MacLeay, Dealer.com

- December 3, 2018
Digital retailing may have a long way to go before it is the industry standard, but with the popularity of online retailers like Amazon, dealers need to be aware of...
baby boomers
Sales & Marketing

Selling to Baby Boomers in 2019

- November 29, 2018
If you see enough commercials, it might seem like the only generation with money and spending potential are Millennials. While Millennials offer tremendous potential for the future, there is an entire...
paramus honda
Sales & Marketing

How Paramus Honda Found Success By Expanding Their BDC – Jason Cohen, BDC and E-Commerce Director

- November 27, 2018
On today's show, Jim speaks to Jason Cohen, BDC and E-Commerce Director for Paramus Honda, one of the largest and most profitable stores in Lithia Auto Chain, to discuss how...
cable tv
Sales & Marketing

The Power of Cable TV Advertising for Auto Dealers

- November 26, 2018
If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers research online prior to visiting a...
television
Sales & Marketing

Increase Your Dealership Website Visits with Targeted TV Ads – Comcast Spotlight

- November 26, 2018
Just when you thought television advertising was a thing of the past, don’t touch that remote, because today's guest will share with you why tv advertising does a better job...
customers
Sales & Marketing

Customers Need to Like You!

- November 21, 2018
In a Dealership Service Department, the relationship with your customer is “King.” It’s far more important for the customer to actually like you than just about any other single factor....
small business Saturday
Sales & Marketing

Why Your Dealership Should Celebrate Small Business Saturday

- November 19, 2018
November, once inhabited only by Thanksgiving, is now home to a host of retail holidays. You may already be gearing up for traditional Thanksgiving sales, and planning a strategy for...
black friday
Sales & Marketing

What Buyers Are Looking for at Dealerships this Black Friday

- November 19, 2018
Black Friday is coming and with it the potential to make some massive sales. The only problem: Black Friday isn’t a dealership exclusive sales day. Your dealership will be up...


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CBT News
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