3 steps dealers can take to increase vehicle appraisal accuracy
One challenge many dealerships face is lowering costs to save money in the long run, but many may be leaving a lot of money on the table by overlooking reconditioning...
TSLA353.910-22.455%
GM87.7300.51%
F14.6200.21%
RIVN15.745-0.165%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.270-2.6%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
TSLA353.910-22.455%
GM87.7300.51%
F14.6200.21%
RIVN15.745-0.165%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.270-2.6%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
TSLA353.910-22.455%
GM87.7300.51%
F14.6200.21%
RIVN15.745-0.165%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.270-2.6%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Study shows that negative auto dealer ratings are on the decline—Why?
Today, it can quickly feel like company reputations either rise or fall depending on what is said about them on Yelp, Google, or any other relevant review site. For dealers,...
Cars.com CEO Alex Vetter on how advertising has changed for car dealers
In today’s marketplace, customers are equipped with digital tools to do most of their shopping from smartphones, which includes vehicles. But since the onset of the pandemic, dealers have had...
4 marketing moves car dealers should be making right now – Frank Lopes
Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more customers. We brought in Frank Lopes,...
Americans’ travel plans mean dealers should double down on tire sales
Airlines have capped their in-flight capacity and scheduled flights are down as much as 70%. The impeded ability to travel by air will disrupt holiday plans for many Americans. However,...
Why video marketing should be in your dealership marketing strategy
For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing sales and consumer confidence to dip....
How dealers can improve their BDC processes
With many dealerships bringing back furloughed sales and fixed ops employees, it's a good time to remind ourselves that fixed operations are important to any dealership. And if you're leading...
What COVID-19 has taught car dealers about strategic marketing – JJ Quest
Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and how to operate in it. Today,...
FCA’s Yalda Ghorashy explains their new online retailing experience for car dealers
FCA’s newly named 'E-Shop' was first announced as an online retailing experience at the height of the pandemic when consumers were forced to stay indoors. Even before the COVID-19 pandemic,...
How automotive salespeople can continue to succeed in the digital world – Terry Lancaster
The retail automotive industry is rapidly changing and all car dealers want to win big. There is no question about it. Dealers have learned through the rise of digital retailing...
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