TSLA355.350-21.015%
GM87.5400.32%
F14.6250.215%
RIVN15.800-0.11%
CYD37.200-0.47%
HMC32.685-0.355%
TM197.430-2.44%
CVNA74.6101.18%
PAG219.550-0.07%
LAD386.2807.3%
AN212.8705.69%
GPI305.83021.4998%
ABG217.6002.19%
SAH81.3651.945%
TSLA355.350-21.015%
GM87.5400.32%
F14.6250.215%
RIVN15.800-0.11%
CYD37.200-0.47%
HMC32.685-0.355%
TM197.430-2.44%
CVNA74.6101.18%
PAG219.550-0.07%
LAD386.2807.3%
AN212.8705.69%
GPI305.83021.4998%
ABG217.6002.19%
SAH81.3651.945%
TSLA355.350-21.015%
GM87.5400.32%
F14.6250.215%
RIVN15.800-0.11%
CYD37.200-0.47%
HMC32.685-0.355%
TM197.430-2.44%
CVNA74.6101.18%
PAG219.550-0.07%
LAD386.2807.3%
AN212.8705.69%
GPI305.83021.4998%
ABG217.6002.19%
SAH81.3651.945%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

concierge
Sales & Marketing

The benefits of continuing concierge services after COVID

- December 7, 2020
There are some decisions to be made regarding dealership concierge services, especially if the COVID limitations from 2020 carry deep into 2021. Currently, most of these services reside in the...
geofencing
Sales & Marketing

Geofencing: The Marketing Technique Other Dealers Use Against You

- December 7, 2020
The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose a geographically-based area and focus marketing...
Dealers United
Sales & Marketing

Dealers United creates holiday marketing offering to help dealers stand out this season

- December 4, 2020
Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte, browsing for product listings is the...
Asbury
Sales & Marketing

End-to-end digital retailing challenges solved by Asbury Automotive Group

- December 4, 2020
On Wednesday, Asbury Automotive Group announced the launch of their new end-to-end digital retailing solution, Clicklane. The news release calls Clicklane the evolution of their PushStart tool, creating a shopping...
autohub
Sales & Marketing

How AutoHub is Revolutionizing the Trade-In Game

- December 3, 2020
When the COVID-19 pandemic struck the U.S. back in March, dealers across the country were uncertain about what the future held for their business. With foot traffic held to a...
recon
Sales & Marketing

New to recon software? Make the most of it

- December 1, 2020
Congratulations! You’ve decided to advance your used car business by improving its reconditioning efficiencies through automation. Now what?  Few people like change, and a shift in daily habits the least, so include...
sales strategies
Sales & Marketing

Car sales strategies then and now: How to modernize your techniques for 2021

- December 1, 2020
Today on CBT News, David Lewis is back on the show discussing a number of different topics across the automotive industry. Lewis is the CEO of David Lewis and Associates,...
platforms
Sales & Marketing

Top 3 social media platforms your dealership should actually use

- December 1, 2020
Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You may have personal accounts on Twitter,...
trade
Sales & Marketing

Tips to enhance the trade-in appraisal process

- December 1, 2020
In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16 million trade-ins are taken in by...
COVID-19
Sales & Marketing

Marketing during COVID-19: Five examples of advertising to customers

- November 26, 2020
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk....


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CBT News
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