TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

service
Sales & Marketing

New study shows consumers’ motives for dealership service, key marketing tactics

- November 26, 2020
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The...
dealership
Sales & Marketing

How the As-a-Service Revolution empowers dealerships to be more efficient

- November 25, 2020
While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage and improve operations. These technologies are paving the way for businesses to leverage...
Black Friday
Sales & Marketing

Lower volume, higher profits the name of the game for dealers on Black Friday

- November 25, 2020
In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous years. The prediction comes from industry...
digital leads
Sales & Marketing

How salespeople can make the most of their digital leads – Sean Gardner

- November 24, 2020
Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor and sales trainer with Joe Verde...
marketing
Sales & Marketing

Automotive marketing study reveals two marketing techniques that boost sales by 76 percent

- November 24, 2020
There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data...
CarLotz
Sales & Marketing

How to source your dealership’s vehicle inventory more efficiently – John Foley, CarLotz

- November 23, 2020
Dealers may have a solution to their inventory woes with CarLotz as the company focuses on expansion while also securing plans to go public this quarter. CarLotz has attracted investment...
customer
Sales & Marketing

Tips to optimize customer engagement in the pandemic and beyond

- November 23, 2020
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this,...
digital
Sales & Marketing

TV’s effect on dealership digital engagement

- November 20, 2020
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming...
cost erosion
Sales & Marketing

5 ways to reduce cost erosion on used car inventory

- November 20, 2020
Every day a used car doesn’t sell costs money. These 5 ways to reduce vehicle cost erosion are vital to your dealership’s ROI. Asset depreciation is an essential concept for used...
inventory
Sales & Marketing

Used car industry seeing more inventory, all-time high prices

- November 19, 2020
Customers have more choice and dealers have more to offer shoppers in the used car market, according to vAuto Available Inventory. Used cars have become more plentiful in recent weeks...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
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Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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