TSLA354.080-22.285%
GM87.7300.51%
F14.6200.21%
RIVN15.740-0.17%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.120-2.75%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
TSLA354.080-22.285%
GM87.7300.51%
F14.6200.21%
RIVN15.740-0.17%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.120-2.75%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%
TSLA354.080-22.285%
GM87.7300.51%
F14.6200.21%
RIVN15.740-0.17%
CYD37.470-0.2%
HMC32.660-0.38%
TM197.120-2.75%
CVNA74.5701.14%
PAG219.7350.115%
LAD386.8407.86%
AN212.3305.15%
GPI300.60016.27%
ABG217.0501.64%
SAH81.0901.67%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

one-price selling
Sales & Marketing

The biggest advantage for dealers who use one-price selling – Mark Rikess

- November 3, 2020
As dealers continue to navigate the COVID-19 pandemic and digital retailing, more are finding than an easy, frictionless experience for the consumer is the way to go. On today’s show,...
margin compression
Sales & Marketing

3 ways car dealers can protect their profitability from margin compression

- November 3, 2020
The COVID-19 pandemic has changed the course of the automotive industry in many ways this year, including how car dealers think about the marketplace. Instead of focusing on who has...
marketing
Sales & Marketing

Apply these automotive marketing methods now, to win big in December

- November 2, 2020
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the end of Q3 and the latest updates and news in the...
car dealers
Sales & Marketing

How car dealers can leverage home services to end 2020 on a high note – Kevin LeSage

- November 2, 2020
We’re in the last quarter of the year and although this year has had its own unique set of challenges, car dealers are seemingly now more than ever equipped to...
digital marketing
Sales & Marketing

How to start planning your digital marketing strategy for 2021 – Brian Pasch

- October 30, 2020
Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role in making that possible. However, many...
video
Sales & Marketing

Best practices for using video on a dealer site

- October 29, 2020
We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the...
Hugh Hathcock
Sales & Marketing

A look inside industry icon Hugh Hathcock’s automotive retail journey

- October 29, 2020
Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his success in the automotive retail industry,...
used car
Sales & Marketing

Maximizing Used Car Gross Profits In A Market Where Every $1 Counts 

- October 28, 2020
The used car market is more complex than it has ever been. With new vehicle inventory levels steadily declining and consumers growing more wary of high auto payments and public...
Rapid Recon
Sales & Marketing

The Next Rapid Recon Introduces Less Scrolling, Fewer Clicks For Performing Recon Tasks More Quickly and Conveniently

- October 28, 2020
PALO ALTO, CA, October 23, 2020 – The Next Rapid Recon, the efficiency standard in reconditioning time-to-line workflow software,  announced today several efficiency and usability advances enhancing the user experience.  This...
service
Sales & Marketing

How to build a service department that customers love

- October 27, 2020
Customer retention continues to be a problem for auto dealerships. Less than 1 in 3 service visits are at dealerships once a vehicle reaches three years of age. Coincidentally, that’s...


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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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CBT News
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