TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

CarLotz
Sales & Marketing

Five takeaways from used-car consignment company CarLotz public merger

- October 27, 2020
Even in light of the COVID-19 pandemic, business is still brewing for companies in the automotive industry. On October 22, 2020, used-car consignment company CarLotz went public in a merger...
digital marketing
Sales & Marketing

Today’s best digital marketing strategies and practices for car dealers

- October 27, 2020
In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a...
David Kain
Sales & Marketing

David Kain on adapting your dealership’s BDC to new consumer trends

- October 26, 2020
It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is the first time that many everyday practices are moving fully online. Digital...
Sales & Marketing

Minimalist marketing techniques to try at your car dealership – Paul Potratz

- October 26, 2020
There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his...
vehicle
Sales & Marketing

Tips for effective vehicle merchandising and marketing – Part 2

- October 23, 2020
Customers Don't Always Come Through the Front Door As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's no single entry that you can...
brand
Sales & Marketing

How auto brands fared in Interbrand’s Top 100 ratings

- October 22, 2020
Interbrand has released its list of winners for the Best Global Brands in 2020. The consultancy firm bases its ratings on financial forecast, the role of the brand, and brand strength. More...
ReconVelocity
Sales & Marketing

Increase dealership sales by eliminating time-consuming recon tasks – Gage and Hugh Hathcock, ReconVelocity

- October 22, 2020
Today on CBT News, we’re happy to welcome back Hugh Hathcock, Owner of ReconVelocity, and Gage Hathcock, Partner at ReconVelocity. COVID-19 has brought a strong focus on used vehicles for...
marketing
Sales & Marketing

Tips for effective vehicle merchandising and marketing

- October 21, 2020
You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on a plate, and serve it with...
Sales & Marketing

How the customer experience is different in a COVID-19 world

- October 20, 2020
Let’s face it, the way we do business has changed dramatically. No longer are you meeting face-to-face with consumers and trying to convince them to purchase, or even test drive...
Valuinsight
Sales & Marketing

Winning the inventory game – Scott Dreisbach, Valuinsight

- October 19, 2020
 In a time where inventory is hard to come by, dealers are looking at every opportunity to manage inventory more efficiently. Today on CBT News, Scott Dreisbach, owner and operator...


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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Courtesy Automotive Group adds two Tucson dealerships
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Bill would force federal audit of automakers' ties to China
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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CBT News
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