spot_img
spot_img

Reports say, GM will introduce a Corvette subbrand in 2025 with EV offerings

The new Corvette lineup will be positioned well above its rivals.

According to reports, General Motors will launch the Corvette subbrand in 2025. The new models will turn Chevrolet’s high-performance model into a family of vehicles. They’ll include a sporty 4-door, a high-performance SUV, and an electric coupe. It will ride on the same Ultium architecture as many of GM’s other upcoming EVs.

Reports from Car and Driver exclaim “Corvette is not just a brand, it’s a constantly evolving system paired with a significantly different user experience”. Even though Corvette is one of the most celebrated and valuable nameplates in the auto business, it currently contributes only a small portion of the potentially sizable profit.  

A Corvette brand profit strategy would enable the company to generate extra profits. As Porsche proved in the early 2000s, companies can make more profit by stretching the brand into other vehicle segments. So, it’s anticipated that Chevy would release an electric version of the sports car and at least one Corvette crossover vehicle

CorvetteMore: Electrified Chevy Corvette coming next year, GM confirms

Even though an SUV wearing the Corvette name may seem out of the ordinary, the new EV will offer an 800-volt electric system and high-revving electric motors.

The larger Corvette lineup would be “a small family of sporty or luxury EVs that follows a similar effort to extend the Mustage brand to the Mach-E electric crossover,” according to Sam Fiorani, vice president of global vehicle forecasting at AutoForcast Solutions.

Fiorani added that his prediction includes expanded Corvette models in the second half of the decade, “with the need to establish an aura around electric vehicles, it makes sense to split off Corvette as a standalone EV brand.” 

“The aim is not to beat Taycan and Cayenne at their own game but to create three American legends capable of breaking new ground by making the essence of Corvette scalable. To do so, that essence must at all times be in a state of progressive flux,” sources comment.


Did you enjoy this article? Please share your thoughts, comments, or questions regarding this topic by connecting with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook, LinkedIn, and TikTok to stay up to date.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

spot_img
Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles

spot_img

Latest Articles

From our Publishing Partners